A standee banner is a large, self-standing display that is used in promotion. Generally, standees are portable and changeable creating an economical marketing option.
The size, weight and height can vary depending on your needs and space requirements. The options are endless, and you can create many different layers to add into your signage marketing campaign. They can be used indoors and out, catching the attention of passersby and pedestrians.
Where should I use standees?
- Trade shows
- Brick and Mortar shops
- Anywhere with foot traffic (think Stephen’s Avenue in YYC or Whyte Avenue in YEG)
- Races and marathons
The best part of standees is they are transportable, cost effective and very versatile, a great option for many different marketing applications. Rentals create even more cost savings and eliminate the need to store them on site when you aren’t using them.
How should I use standees?
- Wayfinding signage
- Promotion of sales
- Finish lines for races
- Event sponsorship and contributor
- Attention grabbers at tradeshows
- Layer signage
- Hours of operation
- COVID restrictions and updates
- Upcoming changes at a location
- Specials and unique offerings
There are few rules when it comes to using standees effectively. You can mix and match different sizes, messages and colours to create really effective, attention-grabbing marketing. We have posted some tips on Mistakes to Avoid with standee banners to help you stay ahead of the game. To think outside of the box, check out these great examples of Wayfinding Signage that can get your creative juices flowing and really add some pop to your banners.
At Alberta Sign Rentals we know how to create on-brand, memorable signage for your business. We are the oldest sign business in Alberta! Our dedicated team of experts can guide you through the options available to you and help you choose the right standee and messaging to meet your needs. Contact us today!