When you’re starting a new business, it’s easy to get overwhelmed by all the tasks you have to do. But if you want your business to succeed, there are some things that simply can’t be overlooked. One of these is making sure that people can find your business. Our favourite way to extend your business branding to your customers is by using different signage to entice people to come in.
More than just your logo or store name, branding is the feel your customers will get from your business. Eye catching signage is a fantastic way to stand out and be noticed.
Pylon is the large marker sign usually used in malls (indoor and stripmalls), industrial areas and manufacturing areas. They are large and showcase the companies that operate in the building or area.
Pylon signs are usually used as landmarks for customers to know they are in the right place. They are large and easy to spot from the road or highway, so your customers know they are in the right location. For new customers, seeing your pylon sign from the road can entice them into your business for the first time.
If customers are looking for your business and aren’t sure they are in the right location, they can get frustrated and not do any business with you.
Think of storefront signage as your big statement of “Hello! Here we are!” Generally, the sign will hang above your business, and this can be used as a big bold statement. Guide your customers into your business with your creative branding and design to impress.
Some tips to work with are:
- Graphics – on brand graphics can create more appeal than just words. This is a fantastic way to showcase your logo and stand out from the other businesses in your area. If you don’t have a graphic logo, using symbols that show the products you carry is an alternative. If you own a flower or plant shop, add some flower and plant graphics to your signage. If you’re not sure about what graphics to use, our in-house graphics team can help.
- Fonts – Fonts are the style of lettering that is used in everything from signage, to paper prints, to decals. Fonts that are very decorative and small are not ideal and can get lost and hard to read.
- Sizing – sizing of the sign is crucial for it to make an impact on potential customers. If it’s too small your business may be passed by without a second glance. Too large may be lost against the building.
To ensure that your customers can connect with your company, your pylon and storefront signage should match. If they are drastically different, it can confuse your customers.
The next layer, which is at eye level, is the option of window graphics and decals. Window graphics are a fantastic way to further show your branding to your customers. Window graphics can be printed on both sides and utilized for the outside and inside of your business. If you want some more ideas on how to use window graphics and decals in your business, check out our blog 5 creative, eye-catching ways to use window graphics.
Some Extra Things to Think About
Signage is a great way to get noticed, especially if your signage and messaging is consistent. Brand awareness is key: it takes customers a minimum of three interactions with your brand to be able to recall it. Keep consistency across all mediums and that will be key to customers remembering your messaging. Check out our blog all about creating brand impact here.
Giving your customers the right message at the right time through all types of weather will create a low-cost option for your business to stay current at all times. When you rent with AlbertaSignRentals.com, you don’t pay until the END of the first month’s rental.
When you work with Alberta Sign Rentals, you get so much more than basic signage: it’s the expertise and support we are renowned for. Our dedicated team of experts can guide you through the options available to you and help you choose the right signs to meet your needs. Contact us today!