As a salon owner, it is challenging to come up with a good pylon sign to market your brand. Amongst other things, this issue would possibly be at the bottom of the list. But mainly, a pylon sign is a way of creating a brand image. Since the passers-by get only a glimpse of it, you better ideate a good pylon sign to increase your sales. Let us take a look at some of the mistakes salon owners make when designing a pylon sign so that you can avoid them.
1) Selecting Tacky Colours
The colour combinations on a pylon sign matter a lot. Even though your logo may have colours that suit the salon industry, you need to have colour combinations on your pylon sign that will attract the attention of people passing by. Usually, salon owners will go with the same colour theme as that of the logo, but it only neutralizes the pylon sign design. You need to keep in mind that a pylon sign does not require a colour combination according to the brand, but according to what will catch the attention on the street.
2) Overcrowding of Content
Usually, the content on a pylon sign is supposed to be less and restricted to only taglines as part of a good strategy. When you put too much information on the pylon sign, passers-by will lose interest in reading it. Try to insert only the discount or the tagline, but do not forget to add your salon logo somewhere on the sign. Along with the content, keep in mind to have a bold and distinct font that will be visible from a distance away.
Give the passers-by some information on where to contact you like putting in your website URL or social media handles. In case your salon has videos on YouTube of the services you provide, then put in the youtube channel name as well. Adding such contact information will help the passers-by to quickly look up your channel or handles on social media and see the kind of work you do, keeping in mind your social media are maintained well.
3) Irrational Sizing of the Sign
A pylon sign can be made in various sizes. There is no specific size allocated to any business, but as a salon, try to limit the extent to a medium. Since the content to be put up on the sign is not much, you will not require a large pylon sign. In case you want to list down a couple of services that your salon provides, select a medium size. Do not try to go over the top with large signs, as the primary purpose is to grab attention.
4) Choosing a Wrong Location
In the case of a salon, the location of pylon size plays an important role. Do not select an area that is quite far away from your actual store. A wrong location will only confuse the ones who see your pylon sign and mislead them into thinking that there is a salon nearby. Place the pylon sign on the streets near your salon.
These are some of the mistakes salon owners usually make when designing a pylon sign, that eventually leads to not getting enough customers. To avoid such issues, hire a reputed sign rental company to help you out professionally to install a pylon sign.
