It is undeniable if you want to run a successful store or supermarket that attracts customers and drives sales, then you need to get noticed. And what can be better than outdoor signs to get noticed and grab the attention of passers-by? Outdoor signs or signages are eye-catching, customizable, and affordable too. If you are wondering which type of outdoor signs will be ideal for your store or supermarket, you must first get acquainted with different types available. Here are some of the most common and widely used outdoor signs.
You must have probably seen a pylon sign but might not know what it is called. A pylon sign is a tall self-standing vertical outdoor sign supported on a single post generally. This tall sign is mostly placed outside a store, supermarket, or even an attraction site such as an amusement park. The biggest advantage of this outdoor signage is that it is impossible to ignore or overlook a pylon sign because of its large size and colorful graphics. This sign is visible from a great distance and can often become a landmark for your potential customers while they are still commuting.
Window graphics are the best outdoor signages for stores as they don’t need any extra space to be installed. Vinyl or plastic graphics can be directly stuck to the transparent walls of a store. An advantage of window graphic is that it can be printed on both the sides and stuck on transparent walls so that people can see the content from inside as well as from outside. Window graphics are cost-effective as the production cost is low and they can often be easily changed based on changing offers, services, products, etc. without many efforts.
Banner ads have been a popular choice for a long time. A banner is one of the most effective and affordable choice for most businesses. Vinyl banners can be created in different shapes and sizes and can be hung anywhere outside your store or supermarket. The versatility of the banner ads also makes them a great choice for all types of businesses.
Standees are roll-up banners that can be moved from one place to another. So whether you wish to place the standee outside your store for months, put it in somewhere inside your store, or use for promotional events, you can transport it effortlessly. Not only this, the vinyl banner of a standee can change based on your seasonal offers or introduction of new products. As the standee frame is made of aluminum in most cases, it is highly durable and resistant to external weather changes too.
These are just four most commonly seen outdoor signs. A-frames, sidewalk signs, billboards, storefront graphics, etc. are some other types of outdoor signs that you can opt for. No matter what kinds of outdoor signs you decide to opt for your retail store or supermarket, you must hire the best outdoor advertising agency for your project. A reputed company will also help you choose the best types of outdoor signages if you aren’t sure which would be the right one for you.