Who hasn’t heard of Donald Trump? To everyone’s disbelief, he’s a leading candidate to become a President of the United States. Believe it or not, there are a lot of things to learn from the Donald Trump marketing plan.
Here is a list of a few marketing lessons from Trump, fresh from his presidential campaign.
Know your audience
Donald Trump doesn’t care if you love him or hate him. He’s playing to a very select crowd of voters who believe in his message and who want to support him. There’s something about Trump’s tough-talking “I don’t care what the experts think” attitude that appeals to Republican primary voters. Learning from this, you need to understand the audience you should target. Your brand need not appeal to everyone. Speak to your concerned audience in a relevant way and address their concerns.
Trump has said a lot of outrageous things during the campaign, from inflammatory remarks about Mexican immigrants to accusing John McCain of not being a “war hero,” but every new media gaffe or media whirlwind just seems to boost his performance in the polls. How so? It is because Trump’s supporters respect him for speaking the truth even if he’s not saying it in a polite gentle way. Similarly, what your brand can pick up from this is do not be afraid to stand for something even if it is controversial. Too many brands try to be blandly inoffensive in a failed attempt to be “mainstream” and appeal to “everyone.” It’s better to be memorable, even if you lose some customers who don’t “get it,” as long as you appeal to the ones who do.
Stick to one thing
Trump shot to the top by picking one issue and sticking to it – immigration. That was his nail, and he hammered it home again and again. The marketing lesson to understand from this is select a particular prospective market which will be perfect for your product, and go after it with a laser focus and do not waver.
Embrace failure and bounce back
In the first GOP Presidential, Fox News Anchor Chris Wallace pressed Trump by asking about his track record in business – namely, the four bankruptcies his businesses have gone through in the course of his career. He further asked how should the people trust him to run the business of the nation? Trump’s reply to this was that the failure of his businesses and his experience with debt makes him empathetic and ideally suited to confront the challenges of the economy. The lesson to learn here is, as Trump demonstrates, it’s far more important to learn from your mistakes, maintain a positive attitude and rebound with integrity than to obsess over the failures of the past. Four failed businesses out of hundreds is an incredibly solid track record when you consider that 9 out of 10 startups fail. If an entrepreneur hasn’t failed, she isn’t pushing the limits far enough.
Whatever your views about the US Presidential candidates, there sure are a lot of marketing lessons from Trump which you can learn. If you need help with sign board advertising hire the services of Alberta Sign Rental.
Image source: http://imgur.com/