We see hundreds of billboard ads every day, but we remember only a few. You can make your billboard advertisement one of those few which the people do remember. Similarly, you get to see a lot of mobile signs in Edmonton. To make yours stand out from the rest, you will have to face a great challenge. A lot of effort and hard work goes into making a successful outdoor advertisement.
Here is a guide to outdoor advertising that you can follow to create billboard advertising that will make heads turn.
To the point
Outdoor advertisements should be straightforward and to the point. Do not put a lot of information on your billboard ads. Keep the message short and simple and you will definitely, get a better response from the audience. As the audience is mobile, they will not have the time to read longer messages and hence, you should make it a point to keep your messages very short.
As our audience will be moving, you should keep the fonts bold and simple. Too much of styling will make it difficult for the audience to read the message and it might just get annoying. People will move forward instead of trying to read your billboard. It is, therefore, very important to use readable fonts.
Let your fonts be big. If your fonts are too small, the reader might have to take some extra effort to read your advertisement. You do not want to put your potential customer into trouble. Hence, use large sized fonts.
The high color contrast will make your billboard advertisement highly visible. It will stand out and the audience will not miss it. You should consider contrasting colors if you want all the passersby to have a look at your sign board advertisement.
Use recognizable image
If you use an image that the audience will not be able to connect your product with, at the first glance, he will just ignore your billboard ads. On the other hand, if you use an image that directly associates with your product and gives the audience an idea of your business, it will be great.
Focus on one key objective
You do not have a long time to convey your message. Do not go on to list multiple features and lengthy mission statements. Let the primary function of your product be highlighted. That’s it
Narrow your reach
If you try to communicate with everyone, your communication won’t be effective. Narrow down your target audience and cater to them effectively. This way, you will be able to grab the attention of the audience you actually want to come to your business.
Do not use starbursts
Starbursts might make you look very cheap. If the message that you have put in the starburst is important, then make it the main message of your billboard advertisement.
Have only one point of contact
If your advertisement stands out from the other mobile signs in Edmonton, people will find you. You do not have to mention all the points of contact.
Put it to test
Once your billboard advertisement is ready, show it to at least 5 people for a few seconds. Check if they are able to get the entire message in a short time of 4-5 seconds. If they understand the concept easily, you are good to go. If not, you should try and make a new one.
If you follow this guide to outdoor advertising, you will be able to do your business advertising in the right way and make a lot of heads turn.