Advertising strategies aim at generating customer interest and converting them into sales. Successful retailers know the value of creative window graphics to get new customers. Being the first thing your customer sees, window graphics for your business must be compelling to draw customer attention. As they create the initial impression, they either draw in or drive away potential customers. Window graphics convey more than just your brand name. They are an opportunity to educate customers about your brand and what you offer. It must be eye-catching to grab the attention of those walking or driving by your store. Here are a few design tips to make compelling window graphics for your business.
Have a legible window graphic
Considering your audience is passing by with hardly a few seconds to spare, large letters and graphics will create more impact. The rule of thumb is to have a letter height of minimum one inch for each ten feet of distance. So if you estimate that a person will view your window graphic from hundred feet away, the size must be at least ten inches high. Knowing your location and the distance from where the graphics will be viewed helps you in figuring the right size.
Keep the message short and clear
Within the few minutes of attention span for your window graphic, the passerby decides whether to enter your store or not. A window graphic must be such that allows them to easily process the message. Too much clutter of visuals, along with words, might turn them off. A short and a clear message consistent with your brand, combined with attractive yet simple graphics must do the trick.
Get creative with visuals and props
Visuals are known to create greater impact than words. Add visuals and props to create an appealing window graphic. Most retailers select a theme based on season or festivals to use related visuals for window graphics. Including merchandise for your window graphic is a good idea, as your aim is to ultimately promote your products. Digital displays also make a great option. Innovative graphics will intrigue the customer drawing them to your store.
Jazz it up with the right colors
Colors spice up your window graphics to make it more appealing. Consider using colors that match the look and feel of your brand as well as the theme. Keep the color palette limited, use of too many colors can make your window graphic distracting. Moreover, you must also consider factors like store location, and sunlight direction when choosing colors. Play with colors creating an interesting contrast to make a compelling window graphic for your store.
The goal of your window graphic is to entice the customer to come to your store. You want window graphics for your business to be trendy and eye-catching and not distracting. The mix of creativity and knowledge about your customer and industry allows you to create compelling window graphics. Guidance from a professional agency proves beneficial in designing effective window graphics for your business.
Image Source: albertasignrentals.com