Be it any era or locality, spas will always be in style. Most people look forward to spending a quality day in the spa or a rejuvenation center. This is why a spa voucher is considered one of the most popular Christmas-New Year gift. Therefore, the industry is constantly advancing and so is the number of spas and retreats.
Hence, it can be really difficult in today’s market to make a niche place for your rejuvenation center. Spas are traditional businesses and classic marketing techniques work really well for them. Here are a few simple but effective ways to promote your spa and keep it ahead of the competition:
Traditional businesses, especially service oriented ones need visibility to excel. Standard advertising tools such as billboards, A-frames and banners are a great way to give exposure to your business. With our 3600 outdoor marketing solutions, all you need to do is to share your business details with us, and we will take care of your resources from the stage of designing to installation. Attractive banners and standees near your business act as a magnet to attract new clients.
Fashion and beauty care services are known for their delicate and charming appeal. Make sure all the marketing collaterals for your spa are as elegant as they are eye catching. Gorgeous window displays and store front signage goes a long way in giving your business a beautiful edge.
Have a Personality
It’s not possible to make every person happy or cater to everyone’s needs. Mark out a niche audience for your spa services and target them specifically. One of the most effective ways to reach out to a definite audience is to create a strong brand identity. A distinctive identity not only separates your brand from others, it gives your rejuvenation center a personality of its own.
Give your spa an individual theme and makes sure your staff and décor reflects it perfectly.
Everybody loves free stuff. Free consultation and service vouchers attract new customers and also gives your business a lot of exposure. Corporate discounts and gift vouchers also help you interest professionals who could later become your regular clientele.
Use WOM Advertising
When it comes to increasing sales for service centered businesses, there is no better to way than Word of Mouth (WOM) advertising. However great the quality of your services may be, it’s difficult to convince a non-user of the same. Have a section for honest testimonials on your website to assure the customers of the quality of your service.
A recommendation from a friend or family member is a sure shot way of getting newer clients. The referral system is an effective way to execute this idea. Referrals not only bring in new customers but also benefit your older clients by giving them access to more affordable services.
Follow these tips to promote your spa business and regularly update your advertising resources to keep your business ahead of the curve. Visit our website to get a quote instantly.