When you walk into a major street, you would invariably notice that there are literally dozens (and more dozens!) of billboards that are literally screaming to fetch your attention. It is very, very hard to give these a glance (credit to the competence of your outdoor sign rental company!). Now, of course, there are some really clever billboards that would successfully capture your attention and perhaps make you fancy the subject of its advertisement – the product. But, then there are some poorly designed billboards that you can’t even give a second glance. However, the fact remains that billboards are everywhere and they continue to be a reliable means of promotion for all sorts of products and services. But, the question remains: are these billboards really effective at what they’re supposed to do? Let us approach the question head on and consider the many variables that influence the answer we seek.
Consider the Traffic
Of course, your billboard won’t be effective if it is placed in a desolated street in a smaller town. But, if the same billboard is placed in one of the busier streets in a city such as Edmonton, we may have an entirely different story. The point being, the effectiveness of a billboard hinges on the number of potential customers that pass through it. If a street is busy and is frequented by large swaths of pedestrians, motorists, and other regular commuters, your billboard has a chance to accomplish what it was meant to accomplish. We’ll be unfair to a billboard if we don’t account for the reality of the traffic situation.
Try a Landing Page
In today’s world, having an online presence is assumed to be a given, and there are several reasons why your establishment should have an online presence. An online presence can also help you assess the success rate of your billboard if you’re leaving behind an easy to remember URL, which then leads an observer directly to a landing page. If your billboard is alive, kicking, and retaining the interest of your potential customers, the webpage statistics would show just that.
Use Unique Discount Codes
The idea of using a discount to attract customers will remain eternal. And, here it would also help you determine the effectiveness of your billboard. How? Well, if you’re using that discount code only on the billboards, then the customers who bring that code to you seeking a discount have obviously been attracted to your billboard (and this will make your outdoor sign rental company really happy!). Pro tip: it would help to have an easy code that a customer can easily remember.
As a final means to confirm the effectiveness of your billboard, you can ask your customers about how they came across your place. And, don’t be surprised when they say it was through your billboards! A billboard works, as they raise awareness in the mind of people, who may not buy your products on the very day they come across your billboard, but they may well do so later on. If you intend to opt for an outdoor sign rental for your promotional needs, this is where you can get started. We concern ourselves with providing you with our products that can help you better market your business, its products, and its services.
