Billboard Advertising

What Are the Basic Rules of Billboard Advertising?

Billboards can be an effective way to generate brand name or product recognition from traveling consumers. It is the oldest form of advertisement. With 71% of people consciously looking at the billboard messages while driving, billboard advertising can be an effective and reliable marketing choice. According to IAB Canada, Statista estimates that DOOH advertising in Canada will…

Misconceptions about Billboard Advertising

Understanding the Misconceptions about Billboard Advertising

The whole idea of billboard advertising came from ancient Egypt where messages were inscribed on Egyptian monuments. As per the Billboard Connection Outdoor Advertising, “when Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill. In 1796 the first illustrated poster was made when the lithographic process was perfected.”…

Billboard Advertising

The Cost Of A Billboard

Billboard advertising is one of the most popular forms of advertising anywhere in the world. Not only is it the most cost-effective in the long run, but it brings about more sales in than any other form of marketing. If you have yet to try billboard marketing, one of the first questions that you may…

Billboard Ads

Billboard Location Mistakes To Avoid

Billboards or billboard ads are commonly found across highways, streets, etc. This type of advertising technique is used to make people aware of the products, and services offered by an organization. Once people are aware of your products and services, your sales will increase eventually. Therefore, you need to be very careful when designing or…