If you like to think outside the box with how to advertise your brand, then you should use floor graphics for your business. They are visually striking decals that are glued to the floor of your workspace or on the pavement to display your message and brand uniquely and to advertise your product. They can also be used to guide people through your retail store. And if you own a facility or a workshop, they can even be used as warning or information signs to help your employees navigate the facility safely.
What makes these floor graphics even better is that there is virtually no restriction on the size or shape of them. You can cut them up into any shape and apply them for both short- and long-term. But the material you use greatly influences the durability and life of the graphics. So here are the two types of materials you can choose from.
Vinyl Based Graphics
Vinyl based graphics use two layers that are made of vinyl. The base layer is called the base material that features strong adhesive on one side, and the design print on the other. The second layer is called the over-laminate, which is basically a vinyl lamination that is applied over the base layer to protect it. These over-laminates ensure scuff-resistance, so the graphics can last longer. You can also opt for a non-skid gloss over-laminate for your floor graphic to make them safer to walk on.
Foil Based Graphics
Just a few years ago, all the floor graphics were vinyl-based, but recently, foil-based graphics are gaining popularity, especially in Edmonton and Calgary. They are also known as contour floor graphics. These floor graphics last longer, and can easily take up to a year of the foot (and even car) traffic. They are also low cost, and they don’t use a messy adhesive that can damage your flooring, unlike some vinyl-based floor graphics. These graphics are just as visually appealing and are mostly made of aluminum foil rather than vinyl.
Which One Should You Choose?
Well, this depends on your budget and your needs. But as a general rule, if you want graphics for indoor purposes in your store or facility, then you should consider vinyl-based graphics since they are tried and tested products. On the other hand, if you want your graphics on pavements or tarmac roads, then foil-based graphics are the go-to choice since they can take heavy foot and car traffic for an extended period.
Still confused? Don’t worry. Reach out to us now for the best floor graphic solutions in Edmonton and Calgary! Our experienced staff will help you choose the right material for your floor graphics that suit your needs and budget. What’s more, we can also help you design visually impactful graphic designs that match your brand image and identity and print them into high-resolution floor graphics. Contact us now!