With the advent of the internet, there has been a huge shift to digital platforms for advertising. One might assume that traditional marketing has become outdated. But, in spite of the rise in digital marketing, traditional advertising is still going strong. Traditional marketing comprises of a set of several time-tested techniques, which have been in…
DetailsBe it any era or locality, spas will always be in style. Most people look forward to spending a quality day in the spa or a rejuvenation center. This is why a spa voucher is considered one of the most popular Christmas-New Year gift. Therefore, the industry is constantly advancing and so is the number…
DetailsAdvertising strategies aim at generating customer interest and converting them into sales. Successful retailers know the value of creative window graphics to get new customers. Being the first thing your customer sees, window graphics for your business must be compelling to draw customer attention. As they create the initial impression, they either draw in or…
DetailsImage Source: albertasignrentals.com Brand promotion, attracting consumer attention, increasing footfalls and sales are objectives of an advertising campaign. Outdoor advertising sign is a great way of promoting your brand to a wide audience. With the right design and location, outdoor advertising sign serves as a successful advertising medium. There are plenty of outdoor signage varieties available…
DetailsWindow shopping has been a favorite pastime amongst people since the ages. What you display on your window makes a huge difference to the footfalls as well as sales. Because a window graphic is customer’s first interaction with your business, it needs to be eye-catching to capture the attention of the consumer. The whole idea…
DetailsAs the name suggests, roll up banners are banner stands that can be rolled up once their purpose is served. As a business professional, who frequently travels for promotion across trade shows or exhibitions, you must be well aware of the hassles that come up with putting up an attractive yet cost-effective sign. Most small…
DetailsBillboards most placed on at highways and crowded streets. With the advent of digital media, billboard advertising remains an effective way to market your brand to a large audience. An attractive billboard can grab eyeballs and lead to maximum returns. In spite of being an effective medium to convey your message, the cost of billboard…
DetailsA standee is a self standing board that is used for promotional display. It has gained huge popularity because of its easy to use features, such as reusability and easy mobility. Apart from being used for films and trade shows, a standee can be a great marketing tool for restaurants. While traditional marketing can be…
DetailsImage Source: Elliot Brown, Flickr Billboards make an effective traditional advertising tool even today where digital media is on the rise. You can see innumerable billboards while driving past a highway, yet only a few of them are able to capture your attention. A well-designed billboard with the right typography grabs eyeballs. Typography plays a critical…
DetailsImage Source: commons.wikimedia.org The advent of a digital era may have minimized the influence of traditional marketing, but it has not completely diminished. In spite of the wide usage of online media, there are people who prefer reading newspapers, magazines, or get fascinated by ads on television. Traditional advertising uses mediums such as newspapers, magazines,…
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