Businesses-owners and media planners often have several myths and misconceptions in their minds about the billboard advertising and other portable signs Calgary. But, to make the most of your business advertising, it is important for you to know the facts so that you can invest smartly and communicate the information to your target audience correctly. Here are a few billboard advertising myths.
Myth 1: Bigger Brands Benefit from Billboards
Fact: No, big things are not always for bigger brands! If you want to advertise on a bigger scale, irrespective of the size of your brand, you can benefit from the billboard advertising. All you need is an adequate budget to afford it and a strategy to design and place it rightly.
Myth 2: Billboard Advertising is Always Expensive
Fact: It is true that billboards are more expensive than many other types of outdoor advertising such as signage and kiosks. However, they aren’t always the most expensive ones. The cost of billboard advertising depends on its size and location you place the ad. If you put up a billboard along a highway or along a road that is busy with traffic throughout the day, it is going to cost you plenty. But, a large number of people can view these billboards. Considering the amount of reach it has, billboard advertising is a cost-efficient option compared to signage and transit advertisements.
Myth 3: Billboard Advertising has an Instant Outcome
Fact: Like several other forms of advertising and marketing, gaining results from billboard advertising may take time. You cannot expect a hike in your sales from the first week after investing in billboards. People generally have to see an outdoor ad 7 times on an average in order to memorize and take a decision. Hence, you should be patient to expect positive results. For increased exposure of your business, you can consider investing in multiple billboards over a single one.
Myth 4: Billboard Advertising is Non-interactive
Fact: Technology has enabled to craft some really cool and attractive billboards that are interactive. Modern-day billboards are no longer restricted to the large, flat surfaces. Nowadays, different types of billboards such as LED and LCD screens, 2D and 3D designs, etc. have been introduced. This makes the billboard ads more appealing and attractive. As compared to traditional billboards, the modern billboards capture the attention of people and have a better impact.
Myth 5: Bigger Billboard is Always better
Fact: It is true that the size of the billboard matters while planning your entire marketing plan. But, apart from the size, other elements that are equally important to make your billboard ad impactful include content, attractive design, and the location. If you choose a wrong location to place a huge billboard, you may not gain the desired results. Also, no matter how big the billboard is, if the content isn’t interesting and appealing, people might not want to look at it again.
The key is to be creative, use right content and design good quality billboard ads. At the same time, you need to select the best-suited location in order to benefit from billboard advertising in the form of increased sales or enhanced brand image. For investing in billboard advertising or portable signs Calgary, consider talking to professionals who expertise in outdoor marketing.