The signages are mostly the first thing that your customers will view in your supermarket. A single signage mistake can communicate a wrong message to your audience and affect your brand image which in turn can affect your sales. Here are the top five Alberta signs mistakes that you must avoid.
1) Inappropriate Size
The size of the signages is often one of the most neglected things when designing them. Imagine what would happen if the signages of your supermarket are too small. They may just go unnoticed or the content on it won’t be clearly visible to the passersby. On the other hand, too big signages can only result in a waste of your money. Hence, avoid having too big or small signages and get them of the standardized sizes that will be clearly visible even from a considerable distance.
2) Poor Visuals
Focusing on the visuals of your signages is equally important. Many supermarket owners are attracted to using several fonts, colors, pictures, and unnecessary things on their signages. Too many visuals elements can make your signages look shoddy. Avoid using more than 2-3 colors and funky fonts unless you are advertising a special offer or service that requires a little more creativity. Otherwise, create an eye-catching signage with limited features and content that easily tells people about your supermarket.
3) Overcrowded with Content
It might seem tempting to fit as much information possible in a small and limited space. However, it can only leave your signages to look shabby and cluttered and even confuse the readers. Try to include only the key attributes and features in the signages that you place inside or outside your supermarket so that you can communicate the information in fewer words. You can also include information in the form of pictures and other visuals instead of adding too many texts.
4) Spelling and Grammatical Errors
Having grammatical or spelling mistakes on your signages can be a huge blunder. Mistakes are generally pinpointed faster. When you advertise something as big as your supermarket signage, you simply cannot have any kind of content errors on it. Check every content and design carefully before approving it with the design team.
5) Avoiding Replacement
Not replacing worn, faded, broken, cracked, or old signages can affect your brand image. It gives an impression that you don’t care about your business or brand image. This can also affect the foot traffic in your supermarket. Hence, whenever you see any of your signages in poor condition, then replace them immediately or at least repair it as soon as possible.
Now that you know what are the most common signage mistakes that supermarket owners and marketers make, you can be smart while designing signages for your own supermarket. Get in touch with our outdoor marketing experts to create perfect signages and Alberta signs.