The whole idea of billboard advertising came from ancient Egypt where messages were inscribed on Egyptian monuments. As per the Billboard Connection Outdoor Advertising, “when Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill. In 1796 the first illustrated poster was made when the lithographic process was perfected.” So, you see how the whole realm of billboard advertising has evolved over the years. However, there are quite a few misconceptions about billboard advertising that is tarnishing its image. For all those who plan to opt for outdoor sign rentals, this article aims to eliminate all your misconceptions in the field of billboard advertising.
Billboard Advertising is Very Expensive
People who are new to the world of billboard advertising tend to think of it to be very expensive. But in reality, outdoor advertising is known to be one of the most cost-effective mode of mass communication. The cost of billboard advertising depends on its size and location you place the ad. If you put up a billboard along a highway or along a road that is busy with traffic throughout the day, it is going to cost you plenty. But, a large number of people can view these billboards. Considering the amount of reach it has, billboard advertising is a cost-efficient option compared to signage and transit advertisements.
Bigger Brands Benefit from Billboards
Billboard advertising can work for any brand irrespective of its popularity. Bigger brands may not need as much billboard advertising as much the smaller ones. Hence, it makes sense for any brand who wishes to increase their reach to opt for billboard advertising. All you need is an adequate budget to afford it and an appropriate strategy to place it rightly.
Billboard Advertising is Non-Interactive
Billboard advertising may seem to be non-interactive, but in the long run it ends up having a substantial amount of reach. Moreover, modern-day billboards are not restricted to big flat surfaces. There are different types of billboards such as LED and LCD screens, 2D and 3D designs, etc.
Billboard Advertising can be Set and Forgotten
This is a popular misconception that people have with regard to billboards that it can be set up and forgotten. Well, over a period of time billboard ads tend to lose its effectiveness and you will have to change it in order to increase its reach and impact. If you notice billboards in a particular spot, they keep changing after a stipulated amount of time.
Outdoor sign rentals are an integral part of outdoor advertising and we are experts in the field. If you wish to avail outdoor sign rentals, then reach out to us at the earliest.