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The advent of a digital era may have minimized the influence of traditional marketing, but it has not completely diminished. In spite of the wide usage of online media, there are people who prefer reading newspapers, magazines, or get fascinated by ads on television. Traditional advertising uses mediums such as newspapers, magazines, billboards, television or radio.
Advertising your bar needs a creative approach in this competitive market. Today, several traditional, as well as modern advertising ideas for a bar, are available. But, they need to be balanced to have an effective advertising campaign. Traditional marketing is a great way to target local audience. Apart from a website and social media promotions, you need traditional marketing to get more customers.
Here are some ways in which traditional advertising can contribute for creative promotions for your bar.
Newspapers & Magazines
Newspapers and Magazines are a great medium to advertise your bar. Most magazines and newspapers have sections related to current events in the city. This is a good way to advertise any event or promotional offers being hosted by your bar. These mediums also have a review section. You can invite the media, either during such events or otherwise, and take advantage of their reviews for attracting more customers.
Hosting Social Events
The present-day generation is experimental and likes to have some fun. They would love to have a laugh with a popular stand-up comedian over drinks. Wine/beer tasting is another popular way to attract your audience. If your audience likes it, you may benefit from word of mouth advertising. Host such frequent social gatherings and invite the media to capture these in their papers or magazines.
Standee & Billboards
Display day to day menu specialties or offers on windows or standee boards. This is a popular way of attracting attention towards your pub and increasing footfalls. Standees can be made attractive by use of graphics and LEDs.
Billboards remain an effective traditional form of advertising in spite of the advent of online mediums.
Whether you are hosting a cocktail brewing contest or a rock night that involves popular celebs, get it advertised through the radio. Offering tickets or coupons via radio contests is another advertising strategy for pub promotion.
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Promotional Offers to Woo your Customers
Benefit from traditional print media to encourage return visits from your customers. Provide discount coupons or promotional flyers, and give them a chance to visit you again. These offers can also be used to make your customer’s special day like birthday special. You can introduce birthday programs or offers at your pub.
These are some advertising ideas for a bar that contribute in raising your customer base. People get attracted to out of the box ideas. When it comes to traditional advertising for your bar, make it creative. Ensure the advertising strategies align with your brand and target audience. Take advice from advertising professionals to make the most out of traditional advertising.