Not every pub owner can boast of a budget that allows reaping the benefits of traditional marketing. While this is true, you also cannot expect your staff to stand out and promote always. However, identifying traditional marketing channels that can be fully optimized within a small budget that can help you advertise your pub effectively. You may have come across various self standing boards outside restaurants and cafes. Such boards are called a standee, which is used to display promotional offers. A standee is available in variety of forms, one of them being roll up standee. Their easy to use features like portability, easy assembling, and reusability make it one of the most popular options. Used with the right approach, roll up standee advertising will help you promote in a stiff competition and allow your pub to stand out. Here is how you can avail the benefits of a roll up standee.
Displaying Day Specials
So your pub has introduced a new flavor and you want to promote it. Most pubs put of specials for the day to introduce new flavors and combinations. A roll up standee is the best way to put up such specials and advertise your brand. Placing a roll up standee outside your pub or on sidewalks will help you get the message out to the public. You can create appealing visuals and play with colors to make an enticing roll up standee and attract footfalls.
Advertise Promotional Events
Stand-up comedy and music events are a common scene at pubs. You may wish to promote your pub by inviting a famous artist or a band or by hosting festive events. If your pub is hosting any promotional events, you can advertise them with a roll up standee. A roll up standee hardly takes space hence you can even advertise such events in advance to gain the maximum benefit.
Put up Happy Hours
People are always on a lookout for deals that allow them to drink to their heart’s content, at the same time not being heavy on their pockets. Almost all pubs offer happy hours, which is a great way of brand promotion. Displaying your pubs happy hours through roll up standee will make sure your pub is advertised well and there is an immediate payoff.
Advertise the New Addition to your Chain of Pubs
If you have a new pub opening in a new locality, a roll up standee is a great way to promote it. A roll up standee is fit for all locations. You may place it inside your pub or outside and even on sidewalks for directing it to the new one if it is in the same locality as yours. Moreover, it is portable and easy to assemble, which makes it easier to place it in different areas for maximum effect.
Roll up standee is a cost-effective way of effective brand promotion. This type of standee is also reusable and can be used for multiple occasions. However, you must make sure the roll up standee is appealing enough to serve the purpose it is aimed for. Consulting an advertising agency will help you design a roll up standee to successfully advertise your pub.