LED billboards are popping everywhere in Canada. With modern technology, the world of digital advertising is transforming, thus taking advertisement to a whole new level. From entertainment and dining to local retailers, billboards are suited to a variety of industries. This outdoor sign advertises your brand to a million eyes in a short period. Billboards are undoubtedly effective, but a static billboard cannot make as much impact as an LED one. So, here are some of the benefits to help you understand how digital billboards can make a difference in your advertising campaigns.
Pros
– Visibility
When you compare the visibility provided by the static billboard with that of an LED billboard, you might notice that difference in visibility. Static billboards would fade, peel, become dirty, or change the colour of your ad with time. No matter how you design the billboard, without appropriate lights, it makes it difficult to advertise 24/7. By choosing LED billboard, you can have peace of mind about the appearance factor. You can have the assurance that your billboard will be visible and effective enough even in the night.
– Gain Trust
According to a study, billboards are one of the trusted advertising channels for consumers. Billboards often affect the purchase decision of the consumer. Therefore, in Canada, many advertisers will spend about 892 million Canadian dollars in 2019 for OOH advertising.
– Increase Conversion Rates
Canadians, on average, spend most of their time travelling outside. It creates an opportunity for advertisers to use billboards for advertisements. LED billboards compel the audience to stop and have a glimpse of the ad on it due to its bright appearance. The metric for billboard effectiveness is quite simple. All you need to do is to find the demographic information of those who are more likely to see your advertisement and design your LED billboard accordingly.
– Flexible Advertising Timings
Ads on the LED billboard can be programmed to run more frequently during the particular hours of the day when you expect your target audience to take a glimpse at your advertisement. For instance, if you are targeting the late working individuals, you can schedule to advertise your billboard in the late working hours.
– Adapt Changes
With LED billboards, you can have the ability to change the messages to reflect your marketing messages, pricing, promotions. Whereas static billboards have to submit the order for the change, wait for the print, and then schedule someone to install the new print on the billboard.
Con
– Cost
Advertising on one billboard is not enough. It is important to engage your billboard on more than one location for a minimum amount of time. Getting several LED billboards can be expensive compared to a static billboard.
– Distractions
These LED outdoor signs can be risky for moving audience such as drivers on highways. An eye-catching and bright LED billboard can risk the life of the driver as it may distract them.
With digital outdoor signs becoming more popular in today’s advertising market, more advertisers are now opting for LED billboards. Now that you know the pros and cons, design your LED billboard that can benefit your advertising campaign and determine the best time to take advantage of this outdoor sign.
