Christmas is coming, and people are starting to think ahead. Gifts, food, travel, even time-sensitive things like using up health and dental benefits, or finding a good accountant are all on people’s minds. Here are 3 good reasons why using an outdoor sign to advertise your business makes good sense at this time of year.
Outdoor signs have less competition
Our every move online is tracked, so advertisements are served up to us within the platforms we go to to relax or unwind – our social media, our news, even our info-tainment sites like reddit. In fact, the average Albertan encounters 5,000 to 10,00 digital advertisements every day, but sees considerably fewer out of home advertisements.
Physical advertising doesn’t have nearly as much competition as in the online world. Our attention isn’t as divided, so out of home signage can be a powerful way to get attention for your business and get your offer top of mind, without the competition.
Outdoor signs can be seen more frequently
Real world advertising can gather people’s attention while they’re stuck in traffic during their morning commute. A daily reinforcement of your message or offer cements it into their brains when there’s little competition for attention, and because your advertisement isn’t interrupting something like a promoted facebook ad would, YOUR message will be perceived as unintrusive, and keep your brand in a more positive light.
Unlike a digital ad, where you can pay for every eyeball who sees it, physical signs can be seen and the message absorbed repeatedly without a business occurring more cost. And when a sign is rented, the cost per view decreases dramatically.
Physical signs are trustworthy
A Neilsen study noted that using traditional advertising techniques like out of home temporary signage made customers perceive your brand as MORE trustworthy than those who advertised online.
A physical sign conveys a sense of permanence and history to your business that may be missing in a digital ad. No one who sees an A-frame sign, banner or other portable sign has to wonder if the ad is a scam!
Temporary signage can also inspire potential customers to look up your brand online. That action reassures a customer that they’ve researched you and feel safe spending their money with you. We’re all addicted to our phones, so why not make it as easy as possible for people to make the leap from IRL to digital engagement?
Temporary signage doesn’t have to mean buying space on a huge billboard. Alberta Sign Rentals offers a variety of sign options that can help get your business out into the real world, just in time for the holidays.
