Although online stores are a bliss to customers, they cannot make maximum profits without using the traditional marketing techniques. That’s why I’ve compiled a “hit list” of my favorite highly effective traditional marketing strategies. These killer, effective strategies are my all-time favorite methods of traditional marketing for online stores. If you’re going to focus only on particular strategies, make it a point to pick from this list.
Host or sponsor an event
When the event attracts the same target audience, hosting or sponsoring that event is a great way to popularise your brand. Online stores targeting women could host or participate in a local women’s expo.
To get the best response out of an event, make it a point to display your products by means of sign board advertisement, especially those items that are good for a starting conversation. Banners can be the best way to turn heads around. Encourage the audiences to follow and like your social media pages. Freebies are everyone’s favourite – give away coupons, branded merchandise or fire samples.
Give out samples
Businesses offering products small enough for samples can benefit from giving out small portions of their products for free. This can be highly beneficial for beauty and wellness products, food items and much more. Sometimes, it becomes very difficult to judge an item that you can’t see, so free samples are a good way for online stores to get over that obstacle and hook new customers with your products.
Eye-catching business card
Invest time and money to create visually appealing business cards that attract and impress. Curved corners, bold colors and embossed text will help in making your business card stand out from the others.
Grab a booth at trade shows
Enhance your network by interacting in trade shows. Create sign board advertisement with the help of useful print marketing tips to attract customers. So, be ready to deal with a lot of rush at your booth and then on your online stores. Bring along some promotional products and a lot of business cards.
Billboards, because of their size and location, are sure to grab the attention of the public. Compared to popular belief, billboard advertising still works as long as it’s done right. It’s the perfect way to create awareness of your online brand and create brand credibility.
It’s true that all of your prospects are online, but it’s sometimes forgotten that 100% of these prospects also have a life offline. Hence,traditional marketing techniques prove to be useful in driving traffic cost-effectively to your online store or sites.