While it may seem as if the budget can get in the way of marketing for small businesses, other marketing options can be used to their advantage. Your budget may be limiting, but it shouldn’t stop you from getting the word out that you mean business. In fact, some of the best campaigns online are done for small businesses. All you need to do is to try.
But why should you use guerilla marketing campaigns? When you pay professionals to do the marketing for you, it is most important to have a considerable amount to pay them off. But when you are just starting out, it is a must that you try other marketing options that you may have. The term guerrilla marketing defines the type of marketing that it provides. It uses the tools that do not require much regarding monetary costs – like the internet or even billboards that prove to be cost-effective in the long run.
So how do you run a campaign that will be worth the time and effort? Here are some tips to help you remember:
Work to be Visible
The goal is not only to be visible enough to catch people’s attention. More than that, you have to come up with something that demands attention and is remarkable enough they can’t help but share it. The goal is to get people to talk about it and share it until it becomes news in itself. When you go for traditional forms, you won’t be able to try out more creative ways of marketing. You’ll be locked to doing what everyone else is doing. Sadly, these do not translate to sales.
Tap the Influencers
Social media has become the new platform for marketing mainly because influencers are all over the place. Who shares your campaign says a lot about the campaign than the person who shared it. The more influencers you get to share the campaign, the more attention you’re going to get. The attention they give to your product or service will make your competitors run for their money.
Don’t be afraid to be different. When you see that everyone else is using traditional marketing campaigns for their business, then try out something that no one else is using. Go for signages for rent. Or perhaps you can try to use billboard advertising for the first time. The only regret you’ll have is not trying these techniques for marketing before.
Guerilla marketing may be one of the first things that you’re trying out after a very long while. Traditional campaigns can indeed work for some and not so for the others. Don’t worry if the first idea you have does not get the initial response that you expect. The first time is always different. It makes you learn more.