Your window display highlights the personality of your store. In case you are a small retailer with a storefront, planning on your first window display; you would want to create a great impression on your customers. A unique, attractive, and smart retail window has the power to differentiate it from other competitors. You want your window to represent your brand. Here is a foolproof guide on creating window displays that will make heads turn.
Brainstorm ideas and be creative for your retail window display. If you are too busy to brainstorm such creative ideas, you may simply hire an expert outdoor rental company. The experienced designers would come up with multiple options to choose from.
Set Up a Theme
Setting up a theme on the current events would add up to the charm if you want to attract customers. For example, if the upcoming event is Christmas, you might want to consider having Christmas as your theme to showcase your store features. But sometimes being unique is also acceptable. Here are some ideas of different themes for your outdoor window display. You may use these to brand your store.
Create a Main Focal Point
Once you are ready with the theme, a story, and a rough sketch; envision the idea and choose the focal point. Make sure the focal point is at the customer’s eye level. Visualize the focal point where your product is going to be displayed. The central point should catch the shopper’s attention.
Create a Bold Display
All it takes for the customer is a millisecond to look at your window display. Keep in mind the time limit to grab the attention of the customer. Being bold, bright, and creative with colors and props plays an integral part for your outdoor sign.
Keep Simplicity in Mind
Make sure that your window display does not exaggerate and clutters with ideas. The primary goal is to draw attention and showcase your products to the customers. Having a creative and simple display with the right use of colors is the central aspect of the business.
Try maintaining the balance between your theme and the products. Balancing your display may contain the following elements, such as:
- Small and large objects• Darker and lighter colors
- Lights and shadows
The presentation of the product considering the size and appearance should not overpower your product. This is where you need to trust your judgment and get a sense of emotion that is evoking out of your display.
Highlighting Through Lighting
If used wisely, the lighting of your display can create an effective window display. Lighting affect the mood and emotions. It is considered to be an extra expense; however, it is a crucial component in getting your customer to stop. Be strategic with the lighting to get your focal point right on.
Hire an outdoor sign rental company to get a customized outdoor sign to compliment your window displays. In case, you are located in Leduc, you may get in touch with Alberta Sign Rentals for an eye-catching signage.