Store-front signs are very important to make customers aware of your store and its offerings. A store without a store-front sign is as good as a shut store. Attractive and well-crafted store-front signs are one of the effective ways to get customers in your store. But how to create such store-front sign that gets you more customers? To answer your question, here are a few tips to consider while creating your store-front signs.
1. Easy to Read
Your store-front signs should be easy to read. It makes no sense to have a fancy font style which is difficult to understand. Use simple font styles that can be read in the first instance itself. Also, since store-front signs are held high, make sure that the font size is big enough to be read from a distance.
2. Keep it Short
Your store-front signs should be concise. It should include your store name and your store logo. In some cases, instead of logos, you can mention the kind of store it is. For instance, a departmental store or a furniture store. Providing too much information is of no use as customers won’t be interested in reading it. Moreover, customers’ attention spans are shorter than ever before and so you must communicate your message in brief. Also, too much of information will confuse the readers as to what kind of a store it is. Hence, avoid too many words on your store-front signs.
3. Have Compelling Colors
Colors play a huge part in making your store-front signs look attractive. The colors need not be something that hits the eye. Depending on the theme of your store, decide the store-front sign’s colors. In fact, you can even have the same colors used for both the interior and exterior of your store. Design your outside walls to complement the color of your store-front signs. Consult a professional store-front sign company to choose the right colors for your store.
4. Include Contrasting Colors
Choose contrasting colors for the font and the background of your store-front signs. You cannot have a dark color background and dark color font as well. Similar colors shades affects the readability. Therefore, have a light colored font on a dark background and vice versa. Often store-front sign’s backgrounds are of solid colors. Ask your store-front signs designer to give you some samples to help you better understand the different color combinations before designing one.
5. Use Relatable Words
Words such as “you” or “your” can be used on store-front signs to get customers enter your store. Customers tend to buy products or use your services when they start visualizing themselves doing it. Store-front signs such as “you will enhance your appearance with us”, “manage your curly hair by using this”, etc will compel a reader to at least try the product or service. Once you induce a trial, provide the best customer experience so that they keep coming back to your store repeatedly.
Store-front signs are the first point of contact for customers and therefore, they should be well-designed and crafted. Indeed, appealing and attractive store-front signs are one of the best ways to get customers in your store. In fact, there are multiple types of signboard that you can choose from. Depending on your needs and funds available, decide which one will help you drive more customers to your store. If you are unsure about it, consult a professional store-sign designer to help you out.