Even though billboard advertising is not the cheapest form of advertisement, it gets your business maximum exposure. A billboard sign is still an effective tool in order to communicate a message in outdoor advertising. For hotels and restaurants, it does not make sense to advertise on television where the target audience is scattered geographically.
Billboards are useful for hotels as they can target people who are in close proximity to the hotel. A billboard sign will drive more customers to the hotel. So, here are some billboard tips for hoteliers about how to have a billboard design.
Uncluttered Billboard Design
The billboard design should be simple and uncluttered. It must have a compelling picture or image, a catchy headline and information about the hotel. The picture should be big enough to catch the attention of the person. The headline must give the reader a reason to visit the hotel. There should be enough space between each elements.
Short Copy
One of the billboard tips is to avoid too much of information. A reader will not stop his vehicles and read the details on the billboard. Therefore, it is critical to give brief details. The billboard design must be able to create an impact which the reader will not forget easily.
Legible Type
Avoid using fancy style as font design. The person should not find difficulty in reading the message. Also, the text must be big enough to be seen from afar. You must give at least 5-10 seconds for the person to read your message. Using drop shadows below text helps in readability.
Bold Colors
The billboard design should include bold colors. It should be able to separate from the background and the surrounding area. Black and white colors work best. High color contrast is very useful. You can use colors to show vivid quality pictures of food dishes or rooms available at your hotel.
Apart from following the above mentioned billboard tips, take the help of professional billboard designers. An expert in the field of outdoor advertising will assist you to design your billboard as per your requirements. They can also be a source of creative ideas for your hotels and this will benefit you in getting more customers.
