Even though online advertising is all the rage, billboard advertisements have not died out. If you walk across a busy street or a highway, you will see lots of billboards hanging all around. The challenge here for marketers is to make the target audience to notice their billboard message and act accordingly. Gaining the attention…
DetailsWith the increase in the use of the internet, marketers are increasing the use of digital marketing. However, this does not mean that this is an end to the traditional form of marketing. The traditional marketing can still be used in ways to reach your audience effectively. In order to reach customers across a large…
DetailsWhen you carry out an advertising campaign strategy effectively, it brings in good returns for you. The sales increase, profits rise, and your brand name is enhanced in the market. For a small firm, the use of traditional advertisements such as television, radio, magazines and newspapers may not be a feasible option. However, traditional advertisement,…
DetailsA standee is a large self-standing display used for promotional purpose. In order to communicate a restaurant marketing idea, you can use standees apart from advertising on print media, distributing pamphlets and displaying billboards. A standee can be used as restaurant advertising. The use of standees is a good restaurant marketing idea and here are…
DetailsBillboards are one of the oldest forms of media used to communicate the message to consumers. Graphic billboards can be designed in such a way that it can have a unique impact on consumer minds. The costs of billboards is lower in comparison to other mediums such as TV and print media. In addition, you…
DetailsIn today’s cut-throat marketing world, you have to be innovative and creative to beat the competition. The best way to boost your marketing results is by undermining the competitors marketing endeavors. Ambush marketing or troll marketing does just that, it takes a dig at your competitor and establishes your brand’s supremacy in the eyes of…
DetailsWith the advent of online media, the impact of traditional media has been minimized and in some spheres, completely diminished. One medium of traditional advertising, however, has not been affected by the digital revolution and continues to gain momentum day by day. That is the good old Ad billboard. The billboard has remained as a…
DetailsYou can begin the process of setting up an advertising budget by finding the answers to the right questions like: How big is your business: The size of the business will matter as it will determine the amount of capital you would need to make an impact on the desired audience. How much yearly income…
DetailsWho hasn’t heard of Donald Trump? To everyone’s disbelief, he’s a leading candidate to become a President of the United States. Believe it or not, there are a lot of things to learn from the Donald Trump marketing plan. Here is a list of a few marketing lessons from Trump, fresh from his presidential campaign.…
DetailsSign boards are one of the most effective methods for advertising even today. Newer variations in the types of sign boards are constantly emerging and are easier to access for your business advertising. The most widely used type of sign board is the portable sign board. The portable sign board is seen everywhere, as sidewalk…
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