To create a dominant presence as a real estate agent in the market, you need to have an efficient marketing strategy in place. While online and newspaper media are being used to market real estate properties, signboards remain an efficient and effective marketing tool to promote properties. When marketing a property, you would want a signboard that easily attracts buyers and also helps establish your name in the real estate brokerage space. Hence, an attractive design and appropriate placement of a signboard are vital for successful marketing. Here are a few signboard marketing tips for real estate agents to gain the most out of this silent yet effective advertising process.
1. The More, the Better
The number of signboards placed highly matters when it comes to marketing your name as well as the property. You must compare the number of erected signs with that of your competitors, and split them into quality and open listings. For the best results, your signboard needs to be in greater number and placed on exclusive listing as compared to your competitors. Furthermore, understanding and implementing signboard regulations in your zone allows you to gain the maximum benefit from your strategy.
2. A Simple yet Attractive Signboard
Abide by the white space rule when it comes to signboard marketing. While the sign must be attractive, too much information can ruin its appearance. Have a simple and short message that is easy to understand, leaving some white space to avoid complication. Get away from standard generic terms seen on all typical real estate signboards. Use words that attract and drive readership interest. You can tune these words to be buyer or property specific, by providing your audience the information they require. This way you ensure successful signboard marketing to your target audience.
3. Encourage Direct Contact
When marketing a listed property, you want potential buyers to connect with you. Along with the headline or message that describes the property, you must add contact details like number, email or office address. This allows potential buyers and tenants to connect with you easily at any time. It also becomes easier for you to follow-up and boost sales. Additionally, ensure the branding is consistent on all your signboards for easy identification.
4. Provide a Listing Reference
Placing a listing or internet reference allows buyers and tenants the ease of enquiries and follow-up. Having a listing reference or property number also makes it easier for you to track and follow-up with enquiries. When working in a large town or city, where there are a number of listings, it becomes easier to track the correct listing through such references.
Implementing the above-mentioned marketing tips for real estate agents, ensures successful property marketing and boosted market presence. Designing a number of signs to be placed on multiple listings can be a tough task. Consulting an advertising agent can help you design an efficient and effective signboard to achieve your marketing goals.