Spotted outside restaurants, cafes and even boutiques, sidewalk signs are used to grab attention of the passerby, boost brand awareness, and increase footfalls. Also known as an A-frame sign or a sandwich board, these signs have gained a wide popularity owing to its portable, cost-effective, and customization qualities. You can easily spot these signs on sidewalks displaying promotional offers or day specials. Unlike billboards and window displays, these signs are below eye level. Hence, it is vital that a sidewalk sign is appealing enough to grab eyeballs. Caution must be paid to the message and design of the sign to entice the customer to enter your store and boost sales. Here are a few sidewalk sign tips to help you accomplish your advertising goal.
1. Do not forget your Brand Name and Logo
A sidewalk sign with your brand name or logo will fail drastically. A sidewalk sign is displayed to attract customers to your store and also boost brand awareness. Hence, your brand name or logo is an important inclusion on a sidewalk sign. If you are using a logo or a brand image, keep it clear and ensure a color contrast that is appealing yet visible from a distance. Similarly, your brand name must be in a dark color with a readable font size to be legible from a distance.
2. Keep the message Short and Precise
Long and complex messages confuse and turn off the reader. Moreover, your audience is a passerby with hardly a few seconds to spare for your signboard. Considering these factors, the message must be short, simple, and clear to grab customer’s attention. An attractive line or a pun would make a quirky, attention grabbing message. Whether your motive is to display day specials or a month of discount, make sure the message is precise and clear for the reader to understand. Use appropriate colors that make it easily legible.
3. Communicate to your Audience
A sidewalk sign is typically used to entice action form the passerby, which is why you need to provide them with a reason to enter your establishment. Craft a message in consideration with your audience. If your audience is office goers or those with a flexible schedule, a time frame for a discounted offer might lure them to your store. For example, a café can add a time frame of 10-2 for a discount on food items to attract office goers.
4. Use Creativity to enhance your Signboard
Apart from the brand logo, you can use creative visuals that go with your message to make the signboard more appealing. If you have a chalk signboard, you can pass the job to the most creative person on the team. Use of colors must be paid equal attention. Use colors that are easily legible and attract a passerby. Make sure you do not overdo it, as too many colors may turn off the potential customer. Dark and bright colors should be appropriate for a sidewalk sign.
These sidewalk sign tips will help you create an appealing signboard for your business. Make sure you keep changing it to let customers view something fresh each time. Creating an appealing sidewalk sign requires precision and creativity. Guidance of an sign board agency will be helpful in designing an enticing sidewalk sign.
