Brand promotion, increased footfalls, and sales are a few goals of an advertising campaign. In spite of the rising popularity of digital media, businesses have not forgotten the value of outdoor advertising. Outdoor advertising mediums like billboards, sidewalk signs, banners, etc are a great way to reach a wide audience. Most outdoor advertisements are viewed by people on the go. Therefore, it is essential to have a clear, yet eye-catching advertisement to successfully promoting your brand. There are several aspects such as design, message clarity, placement, etc. that must be considered while designing a signboard. Here are a few questions you must ask before buying a signboard.
Is the Signboard Readable?
The audience viewing your signboard is usually on the move. They have hardly a few seconds to read and register the message you wish to convey. Hence, you need to make sure your message is readable from a distance so that they can understand it easily within the limited time. Fancy fonts are a definite no for most outdoor signboards. Using simple fonts like Sans Serif with a large font size makes the message legible to the audience from a distance.
Does the Signboard have a Contrasting Color Palette?
Be it a billboard or a banner, you want to a vibrant signboard to grab eyeballs. However, the use of too many bold or too many subtle colors may turn off the reader. It is best to have a contrasting color palette, for an enticing yet easily readable signboard. The color of the font and your background should not merge into each other. This allows people to differentiate and read your advertisement from a distance. Also, make sure to use colors that are easily readable during the day as well as night.
Is the Message Short, Clear, and Error-Proof?
Considering your audience is on the move with barely a few seconds to spend on your signboard, it is best to have a short and clear message. A long message will only confuse the reader, failing your advertising campaign. Keeping your message short and catchy; maximum six to seven words is the best approach. You must also ensure that there are no typo and grammar errors so as to allow the audience to understand it easily.
Is your Signboard Placed Appropriately?
Location of your signboard plays an important role in brand promotion. Having a signboard displayed in an area where there is a less concentration of your target audience, can be a waste of investment. Moreover, any kind of object blocking your signboard can also fail your campaign. You must make sure the advertisement is placed in a way that there are no blockages and you have access to a wide target audience.
All of these questions must be addressed by you and your signboard provider before initiating the campaign. Apart from guiding you on design, an experience signboard provider will also enlighten you with advice on choice of the best type of signboard and signboard material best suited to your business for an effective advertising campaign.
