As the name suggests, a custom yard sign is a small rectangular advertisement sign, usually placed on lawns and yards or on a business property, to convey the message to a mass audience. Mainly used for local advertising, these signs are quite popular during election campaigns. You must have spotted many custom yard signs on…
In spite of the digital marketing dominance, there are several outdoor advertising mediums that are tough to beat. Banner advertising is one of those mediums, which is quite effective to communicate your message quickly to a large audience. While the medium and design are two important considerations for a marketing plan, it is equally important…
Not every pub owner can boast of a budget that allows reaping the benefits of traditional marketing. While this is true, you also cannot expect your staff to stand out and promote always. However, identifying traditional marketing channels that can be fully optimized within a small budget that can help you advertise your pub effectively. You…
The digital revolution has somewhat marginalized outdoor advertising including billboard marketing. While you can still see several billboards, it has become difficult to grab attention of the average consumer. However, this does not mean that billboard marketing must be ignored. While you may remember a handful of billboards, they still remain a powerful medium for…