Wondering how to attract new clients to your salon? Are you looking to reach out to new customers? Do you want to increase your profitability? Running a salon can difficult especially when you are unable to attract new clients to your salon. Simultaneously, you have to ensure that your existing customers are happy with the services you provided and they advocate or recommend your salon to others. However, you cannot just depend on the word of mouth to get more clients. You need to advertise your salon. Listed below are a few ways to market your salon and grow your business.
1. Create a First-Time Visit Special
New customers should always be welcomed heartily and to do so you can keep a first-time visit special. Keep a promotional offer for the people who visit your salon for the first time and advertise them on your banner stands. This way people will be able to see your offers as they walk past your salon. This marketing strategy will help you attract new clients, especially the ones who are unsure about what to expect in your salon. An incentive for them to step in your salon by promoting these offers on banner stands is a good option to choose from.
2. Offer Last Minute Specials
At times, you may have fewer customers as compared to the other months of the year. During this time your revenue is low. You can use daily promotion offers such as having discounts on products used such as shampoos, conditioners, soaps, to boost revenue. Again the use of banners stands or signage can be ideal to promote such special discounts. You can even consider using store front and pylon signs to advertise the different services provided by you.
3. Specify Your Services
Make sure you specify the different services provided by you. You can make use of creative window and wall graphics to communicate the services provided by you. For example, you can have graphics of hairdressing, massage, etc. on your windows or walls so that people know what services they can expect from you. Moreover, you can actually enhance your salon’s appearance by using some really good designs window and wall graphics.
4. Use the Right Media
There is a host of advertising options that are available. However, it is important that you choose the right media to promote your salon. Advertising on television and print media can be a costly affair. Therefore, outdoor media is strongly recommended as they are cost-effective, easy to design, can be viewed by a large audience, and can be used for a long period of time. Different outdoor advertising options that are available to you include billboards, banners, pylon signs, etc.
Your salon can be the best but you need to know how exactly you should advertise it. In case you are considering marketing your salon using outdoor advertising, it is advisable that you consult a professional outdoor advertising firm who can not only help you in marketing but also in designing your advertisements.