A sandwich sign board also known as A-frame sidewalk is a pair of advertisement boards that are connected and hung over a person’s shoulders with the help of straps. It is one of the traditional means of advertising and it is still quite effective even today. With an outdoor sandwich board, the message to be communicated is composed on both the boards. It can be in the form of texts, graphics, images or a combination of all these features.
An outdoor sandwich board is useful for marketers because of the following reasons:
Local Advertising
An outdoor sandwich board is practical if you are advertising locally. In this case, local shops or restaurants can use a sandwich sign board. When you place sandwich sign board along the roadside, it reaches out to multiple people. Thus, having a person with the sandwich sign board just outside your local shop or restaurant can increase customer footfalls.
Mobile Advertising
One of the advantages of using a sandwich sign board is that it gives you mobile or movable advertising. The person carrying the sandwich sign board can go around at different places where he will get maximum people to read it. You can go exactly where your target audience is present. For example, a restaurant can ask the person using the sandwich sign board to go to commercial places during the lunch time. This will attract office-goers in your restaurant.
Cost-effective
Do you have budget constraints for advertising? If yes, then an outdoor sandwich board provides you with a cost-effective solution. A sandwich sign board is inexpensive even if it is designed by a professional sign board expert. The professional will also come with some classic sandwich sign board to make it more appealing to the customers. Moreover, you can have an in-house employee who will volunteer to put on the sandwich sign board or get an A-frame sign board. So you do not incur any additional cost.
Reuse
An outdoor sandwich sign board has reuse value. You can alter the advertisement and use the same sandwich sign board to advertise. Also, professionals firms that make these sign boards use best quality materials that is suitable for all weather conditions. Thus, they are durable and can be reused in the future.
Thus, an outdoor sandwich sign board is useful especially for small businesses that have budget constraints and looking to advertise in the local area. Moreover, it is flexible as you can modify the advertisement message as per your convenience. To know more about an outdoor sandwich sign board for your company, contact a specialist outdoor advertising company to help you out.
