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Brand promotion, attracting consumer attention, increasing footfalls and sales are objectives of an advertising campaign. Outdoor advertising sign is a great way of promoting your brand to a wide audience. With the right design and location, outdoor advertising sign serves as a successful advertising medium. There are plenty of outdoor signage varieties available for advertising your brand. This may lead to confusion in choosing the best for your marketing strategy. Knowledge of all the different types helps you in making the best choice for your advertising campaign. Here are 6 types of outdoor signage that your business can use.

1. A-frame Signs

A-frame signs, also known as sidewalk signs, tent signs or sandwich boards, are a perfect advertising medium for attracting consumer attention. They can be placed on sidewalks or even outside your store. These signs work well in guiding customers to your business as well as for promotional offers. They are available in different sizes, which can be customized to fit in your desired message and logo. These signs are portable in nature which makes them easy to move. Inexpensive and classic, A-frames are an effective outdoor signage option.

2. Pylon Signs

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These are tall signs that capture attention from a distance. Pylon signs can advertise a single or several businesses. These signs are frequently found along the highway, most often used by hotels, restaurants and gas stations. They are also common in shopping malls to advertise different brands and eateries within.

3. Banners

Banners are great for all occasions. You are free to use them for indoor or outdoor events, offers, brand promotions or otherwise. Because of their availability in a variety of sizes, they provide a wide reach to potential audience. Banners can be infused with colors, logos and digital prints to create a large impact. An eye-catching banner positioned in the right place is sure to grab eyeballs.

4. Banner Stands

They can be described as portable banners. Banner stands are a great option for trade fairs, retail shows and for those who frequently travel for brand promotion. They are quite easy to set up and dismantle. This type of signage is apt for use inside as well as outside your store. These stands can be reused as and when required.

5. Storefront Signs

Creative storefront signs are the best way to attract potential customers as well as display promotional messages. They come in several varieties. Painted glass, glass tube light, awnings, fabric, and metal are few types of storefront signs that you can use to advertise your business.

6. Window Graphics

Your store window is the first thing that a passerby sees about your business. Attractive window graphics are a great way of brand promotion. With the use of visuals, props, and colors you can create an enticing window graphic display for your store. Your window graphics can also be made digital to intrigue customers. With the right design, window graphics make a great option to convey your message to customers.

These are some of the types of outdoor advertising signs that you can use for your business. The right choice infused with creativity will help fulfill your marketing goals. Consult an advertising professional to provide you with the well-designed outdoor signage to advertise your brand.

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