You’ve probably heard this phrase relating to you as an individual, but have you considered how it applies to your business? In a competitive market it takes a lot for a business to stand out and gain a following.
Here are some important tips for how your business can make a great first impression.
A great first impression doesn’t happen by accident, you have to plan ahead. Do you know where your customers are having their first encounters with your business? The answer for this will be different for every business, but chances are high it happens before they even walk through your door.
This first encounter might be the result of a google search, or a paid advertisement on social media. If you’re not advertising online, out of home advertising might be responsible for your first impression.
Don’t let that valuable first impression be one-and-done. A memorable first impression will be something that continues advertising for you long after that initial impression has happened.
If the experience is memorable, people are likely to talk about it to their friends, loved ones, or coworkers. If it has real impact, your brand or message will come back to the viewer – like a jingle you can’t get out of your head. Make sure it’s memorable for the right reason.
Advertising, in-person, and digital experience should all work together – that’s general branding marketing advice, but it extends to your first impression too. If the first impression is not in line with what the rest of the experience will be, it can erode the trust of potential customers.
Of course, once you get them through the door, there are so many more ways to surprise and delight with thoughtful, memorable, and on-brand experiences.
We can help
We help our clients all across Alberta make thoughtful, memorable, and on-brand first impressions with beautifully crafted temporary or permanent signage. We use your logo and your messaging to make sure your business is perfectly represented. This means appropriately-placed, well-lit, and in a location that makes sense for your business and your goals.
Get in touch with us today to set up a free consultation.