Businesses always require signs to distinguish from their competitors. Signs also signify their locations and offerings. Signs were used even in the early civilizations by businesses to notify their presence and for promotional purposes.
1. Short and Direct Message
The perfect sign must have a short message. Human beings only have an attention span of 8 seconds. If your message takes too long to read, it might remain unread. Your message must be short and to the point.
2. Proper Visibility
Whether your signage is located outside or inside the store, it must have great visibility. You should test the sign first prior to installing it. Consider every reader as a prospect. If the signage is located outside, test whether the cars with average speed can read it.
If the sign is inside your store, make sure that it is placed in strategic locations so that the visitors to your store can’t help but notice it. The fonts must be readable. Don’t lose on comprehensibility for the extravaganza. The signs must contain your logo or brand Insignia. Also, ensure that the sign carries the same theme as that of your business. The first impression is always crucial. Let your signage make a lasting impression.
3. Compelling Copy
Apart from the absolute necessity of your business name and contact details, the sign must contain a persuasive copy. Make it entertaining with wit, puns and jokes. The message should address the consumers directly using ‘you’ or ‘yours.’ The copy should also have a strong call to action for your prospects. You will notice the increase in sales using such portable sign rentals.
4. Inexpensive
The rental cost of the signs must fit your budget. Remember that you are going for portable sign rentals to minimize your financial risk. You don’t want to pay a hefty rent for the signs.
5. Use of Right Materials
Discuss the materials which would be right to make the sign with the portable sign rentals company. You must consider the local weather and the durability of the signs.
6. Portable
Perhaps the best thing about the portable sign rentals is their portability. The portability of the signs empowers you to target the consumers at multiple locations effectively. For example, In the case of A–frames, the signage can be placed on the pavements and roads. You can always move the A-frames to busier avenues to increase the visibility automatically.
7. Use of QR Codes
QR codes are especially effective for in-store signs. Visitors can conveniently scan the signs to download the information. The QR Codes provide information directly to the user’s mobile. Currently, around 25.5 million people (70% of the total population) uses smartphones. The number of smartphone users would reach about 32.5 million by 2020. The ever-increasing number of smartphone users certainly justify the investment in portable sign rentals containing QR codes.
Get in touch with Alberta Sign Rentals if you require portable sign rentals. Our services are available in Alberta, Leduc, Edmonton and Calgary.
