With Christmas around the corner, the atmosphere has already picked up the holiday spirit. This is the time when people rush for their holiday shopping and indulge in the pre-festive goodies. For a business, Christmas is the best time to increase their profit by attracting the masses out for shopping. But how do you do it? Outdoor advertising is the answer. Using different types of outdoor channels such as billboards, banners, portable signs, etc., you can reach out to people while they are searching for options. Here are some tips to make it happen.
Communicate at the Point of Purchase
Many businesses consider traditional advertising tools to have a low reach compared to other forms. But when it comes to capturing the attention of the customers at the point of purchase, good outdoor advertising works best. The ability to put up banners and signages right near your shop works in your favor. Capturing the attention of the people when they are near your store or when they are considering buying a product is crucial. Putting up information about your products on A-frame standees and banners will be beneficial persuading the shoppers to check your merchandise.
Use Portable Signs for Your Benefit
The best part about outdoor advertising tools is the flexibility. Also, they provide the option to move your signage as per your need. You can make use of portable signs such as banner stands, standees, and A-frame signs to inform the passersby about the Christmas offers that you have in your store, hotel or spa. These signs provide complete customization options, so you can make it colorful and bright to go with the Christmas theme. Having an attractive signage will definitely grab people’s attention.
Use Billboard to Stand Out
Billboards give you a large space to showcase your business. Though a form of traditional media, it is still a very attention-grabbing tool in advertising even today. You could simply put up a billboard on a crowded street with your product details and offers, to capture the attention of the masses. Make sure you choose appropriate images and do not forget to proofread your content before finalizing the billboard design.
Decorate your Entrance
The fun of Christmas shopping just swells when you are out in the market with well-decorated shops around. Make sure you give this experience to your customer. If you have glass windows and doors, get creative and install catchy window graphics. Make use of colors which go with the Christmas theme and do not forget to enhance the set up with Christmas lights.
Use the Space You Have
Why pay for an advertising space when you already have free space to make use of? Apart from making use of your window, you could also install floor graphics to appeal to the eyes of the walk-in customers. Floor graphics are highly creative and eye catchy. You could use them to inform your visitors about a sale or simply to wish them happy holidays.
It’s Christmas time, and people are going to spend money to buy gifts and goodies. Do not miss out on this opportunity to increase your customer footfall. Make the most of this occasion by putting forth your products and services in the best way possible. To make this happen, let the experts of outdoor advertising and portable signs in Alberta help you get started.
