An effective advertising campaign will successfully spread awareness about your products and services, attract customers and generate sales. Whether you are trying to encourage new customers to purchase an existing product or launching a new service, there are many ways to advertise your company’s offerings. Outdoor advertising is one of the cost-effective ways to promote and reach out to a large audience.
There are multiple Out Of Home (OOH) advertising solutions like billboards, signage, digital billboards, street frames, etc. that will allow you to communicate the desired message to your audience. You can select different types of outdoor advertising based on what you offer and the message you want to communicate. Let’s take a look at some common types and advantages of outdoor advertising.
1. Billboards
Billboards create impact and are an effective form of outdoor advertising. As they are usually located on highways, there are sure to attract the attention of a maximum number of people. Also, they are large and so, your message can be easily read from afar. By using creative billboards, you are sure to create a lasting impact in the minds of your audience and enhance your brand image as well. As a result, you get more people to know about your business and therefore, helps you to increase your sales.
2. A-Frames
A-frames have two-identical beams that are arranged at a forty-five-degree angle like the one shown below. Due to its structure, these signs have a good stability and are one of the most popular ways to advertise products or services by small businesses. They are often used to create awareness about new offers, discounts or any form of sales promotion tactics. In addition to this, A-frames provides other benefits too. They are extremely easy to move from one place to another, require less storage, can be reused again, and inexpensive.
3. Pylon Signs
Pylon signs are great for gaining local recognition. These signs stand tall against the landscape and if the conditions are right, can be seen from a longer distance. For instance, if you have a restaurant, you can have a pylon sign that gives details about your menu, features of your restaurant, special discounts or offers, etc. The people walking along the road or moving in their vehicles can spot your sign, read the message, and decide to enter your restaurant if you have an appealing pylon sign. Therefore, it helps you get more footfalls and increase your profitability.
4. Window Graphics
Whether you’re a new business or you’ve been around for years, there’s nothing more powerful than a cleverly placed window graphics that will catch the eyes of your viewers. Window graphics add spice to your storefront and help you stand out from the rest. Since window graphics are less expensive than billboards, this cost-effective option has the probability to spark the word of mouth buzz within and beyond your neighborhood. A well-designed graphic will help to build invaluable brand recognition.
There are other forms of outdoor advertisement such as storefronts, banners, and signage which are equally beneficial to promote your business. The advantages of outdoor advertising are many but to make your ad campaign successful, you need to have them well-designed. For this purpose, it’s best you choose an outdoor expert firm who will help you design all types of outdoor advertising based on your business goals and budget.
