If you’re a business owner, you want a direct answer to a direct question.
Is temporary outdoor signage effective? Yes.
Why is it effective? How do you know? Let’s talk about the facts.
Common sense tells us that signage is important because if you don’t have a sign no-one knows you’re there. Let’s put some numbers to this.
Brandongaille.com states that 50% of survey respondents indicated they learned about a business from a sign – which is important because an estimated 85% of your customers live or work within 8 km (5 miles) of your business! This means that with a well placed outdoor sign, 85% of our customers are seeing your brand 50-60 times a month.
FED EX Office survey even found that in some circumstances, 8 in 10 consumers said they’d entered an unfamiliar store because of their signage. That means if you don’t have a sign, you’re missing out on 80% of possible new customers!
But why a temporary sign? Why not put up a permanent sign and be done with it?
Temporary means you can move the sign for optimal visibility
It also means you can update/change the sign to reflect new products or promotions, or to stay fresh and exciting to those who see your sign every day.
A University of Cincinnati survey found that 60% of businesses reported that changing the design or enhancing the visibility of their signs increased sales, numbers of transactions and overall profits by around 10%.
Why outdoor? Why can’t I use only digital advertising?
Digital marketing is an important part of a larger marketing strategy, but with the rise of ad-blockers and consumers becoming more aware of how their data is used for advertising, it’s important to take a multifaceted approach.
Digital advertising requires a targeted audience to be on your chosen advertising platform during the time your ads are running.
Outdoor signs allow you to reach your customers during the course of their daily travels. No ad blockers, no scary data privacy issues. It’s easy. Remember that stat that says 85% of your customers live or work within 5 miles of your business? Those people, during their daily travels see your sign 50-60 times a month, just because of their daily routines.
Added bonus: catching the impulse shoppers!
One of the additional benefits of staying visible and top of mind means you can capture impulse shoppers – shoppers who hadn’t intended to come in and make a purchase, but did anyway.
Walk in customers and impulse purchases shouldn’t be discounted -especially if you’re in a smaller mall or plaza! The numbers back it up: Did you know that 17% of best buy’s walk-in customers get there because of a sign? It’s true, and it can work for your business too.
Why you should choose Alberta Sign Rentals for your portable temporary signs
Signage is effective, and the numbers back it up. Here’s one more statistic you should know: 68% of consumers think the quality of the signage reflects the quality of the product or service being advertised.
This means the water-stained, hand drawn, generic magnet signs you see on the road are actually working against their businesses.
Trust Alberta Sign Rentals to create beautiful, unique, eye-catching signage for your business. We have on-staff designers and customer service to walk you through the process.
Contact us today to get started.
