According to the Royal Bank, consumer spending takes a dive in the month of January. High visibility signage in high traffic areas encourages buyers to take advantage of your services. Special offers related to a New Years’ resolution will also boost your business. Get creative in your offers and advertise them to get buyers in your door. Read on to learn more!
Why do businesses experience a decline in January?
A business may experience a dip in sales in January mainly due to the following reasons:
- Holiday hangover: After the holiday season, customers may have used up their budgets and are not in the mood to make new purchases. This leads to a decrease in sales for businesses.
- Seasonal factors: Winter weather can be unpredictable, resulting in people spending less on outdoor activities or shopping trips. This can also turn into lesser sales for businesses.
- Lower consumer confidence: During this time of the year, many people may feel less confident about making large financial decisions.
- Low budgeting: Many businesses tend to plan their yearly budget at the start of the year and may not have enough funds to invest in new products or services offered by other businesses. This can limit their available purchase options and affect their overall sales figures.
- Low cultural engagement: Many people simply don’t feel as engaged with the retail environment during January as they do throughout other months of the year. This lack of engagement means that many potential customers who would normally do business with you aren’t even thinking about your products or services at this time, leading to fewer sales than usual.
- Unavailability of promotional offers: Early January might not be an ideal time for many businesses to run promotional campaigns or offer discounts as they might be strapped with resources from managing post-holiday shopping demand. This could result in lower sales figures as customers won’t have access to attractive deals that they’d usually seek out during this period of time.
Tips to boost your business this January through marketing strategies
Now that you know why your business might be seeing a decline, here are five ways you can use marketing to boost sales in January:
- Re-engage customers through email campaigns: Reach out to customers who have purchased from you in the past and offer discounts or promotions that drive them back to your business.
- Leverage social media ads: Utilize platforms such as Facebook, Instagram, or Twitter to reach new audiences and create awareness of your products/services. Take advantage of targeted advertising options such as interest targeting, lookalike audiences, demographics targeting, location targeting, etc., to ensure you’re reaching the right people with the right message. Monitor campaign performance across different channels and adjust your budget or approach accordingly.
- Consider seasonal promotions: Take advantage of upcoming holidays and special events by creating unique promotions that will capture customers’ attention. Focus on specific products that are related to the season or event. Make sure the offers are attractive enough to motivate customers to take action.
- Analyze data for insights: Analyze customer data for insights into customer preferences, trends, and behaviours, so you can alter your marketing strategies for maximum success.
- Invest in high-quality signage: Increase brand visibility with eye-catching signage that reinforces your messages and conveys quality. Alberta Sign Rentals will provide you with professional signs that ensure an effective customer experience. Make sure your signs are eye-catching and creative; people who come across them should be drawn in by their content! Get customers interested with unique offers, sweepstakes, discounts, or other incentives, so they have no choice but to take advantage of what you have to offer.
How will Alberta Sign Rentals help boost your sales?
Alberta Sign Rentals is the number one sign rental company in Alberta, offering all kinds of signs, including banners, storefronts, portable street signs, window & floor graphics, and more. Our signs are designed to stand out with vibrant colours and sharp visuals and capture the attention of passersby instantly. We have extensive experience in helping businesses advertise their products or services effectively at any given location using our customized signs.
At Alberta Sign Rentals, we strive to provide a stress-free signage experience for our clients. We offer free installation services, so you don’t have to worry about the hassle of installing the sign yourself! We take care of everything from design to installation to maintenance so that you can focus on running your business and leave the rest to us.
With Alberta Sign Rentals, we’ll make sure your signage catches people’s attention when they need it most; during the month of January. Let us provide superior service for all your sign rental needs today!