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Billboards are one of the oldest forms of media used to communicate the message to consumers. Graphic billboards can be designed in such a way that it can have a unique impact on consumer minds. The costs of billboards is lower in comparison to other mediums such as TV and print media. In addition, you are certain that people will see your advertisement since billboards are placed along the highways or busy streets. So, how can you decide which billboard site location is perfect for you? How can you choose a billboard location? We have the answers to these questions.

Traffic Count

If you want to communicate the desired message to a large audience, then highways and busy streets are best suited. Highways are the most preferred billboard site selection since there is a lot of traffic. In Edmonton, the Queen Elizabeth II Highway is the one which connects from the south. So if you want to reach out to the people coming in the city then having a billboard along Queen Elizabeth II Highway is a good option. The more the people see your ads the more sales will be generated for your business.

Target Audience

If your target audience demographics consist of students or youngsters then you may choose a billboard location which is close to the University of Alberta. If your target audience consists of the upper segment of the society then the Western part of Edmonton, which includes Jasper Avenue, can be targeted. Likewise, for corporate people, business parks can be a billboard site selection.

Proximity to Your Business

While selecting a billboard site location, you need to consider how close the location is in respect to your business. If your business depends more on the local people, then it is sensible to have a billboard close to your business. This is more suitable in the case of local restaurants or hotels. So choosing a local street is a better option.

Environment

When you choose a billboard location, you must ensure that the surrounding area is not crowded by too many billboards. A good billboard site selection must be one, which does not have too many billboards around. Many billboards at one place create the problem of clutter and your billboard may not be able to catch the attention of the reader. Another thing to consider is whether the selected site is not banned from putting up billboards. For this purpose it is better to take the assistance of businesses that are well versed with billboard services.

Apart from billboards signs, you can make use of other services which can bring additional benefit to your organization. A local sign rental service agency will give you a better understanding of the area than others. So, if you are considering having a billboard sign for your company, get in touch with us.