A sandwich board is typically used by restaurants and pubs, however, it is definitely not exclusive to them. Any business can use a sandwich sign board as long as you have sidewalk space to do so. You can put a sandwich board out on the public street or even the mall sidewalk.
The point is quite simple, it’s another communication medium to get customers to enter your store. For it to be effective, it needs to be done right and here’s what you need to know about doing just that.
The modern design ethics demands a minimal design style. Minimal design dedicates that only elements that are required should be on the design. The human eye is much more attuned to minimal design. Rather than every design element, from color to text to images, screaming out for attention, you have a minimal design.
Ensure only the sandwich board design elements that are needed are there.
There should be one main element that you want your audience to read. Everything else on the board is there to make the sandwich sign board look good. This can be a particular image (like an awesome burger you offer) or some funny text lines.
Decide what the main focus is and work around that.
Text on your sandwich sign board can make or break the effectiveness of its advertisement.
Have minimum of text so that it can be read quickly
Make the text interesting, funny, or entertaining
Copy is the way you directly communicate to your audience so get it right.
Your sandwich sign board should provide some kind of information. It should not be pointless.
Inform them of Happy Hours, a lunch discount or a buffet.
And if you don’t have anything on offer, you can always provide them with a reason to laugh. Humor says that your business has a funny bone and is fun place to check out.
The larger the sign board, the more space you have to communicate your message. However, it is critical that you keep in mind the placement of the sandwich sign board. A sign board that is too large is more likely to disrupt the pedestrian traffic and you don’t want that to happen.
Keep your Audience in mind
At the end of the day, your sandwich sign board should appeal to your audience. So who is your audience? Will a funny joke be enough to get customers to walk in the store, or do they prefer straightforward information?
Alter, adapt and adjust your message according to your audience.
A sandwich sign board can be a very effective way to have customers walk into your store. If you are not using it, you are losing out on some serious footfalls for your store.