When you design your sign board for a marketing campaign, you need to consider multiple factors. Some of them include the content to be developed, the image on sign board, location of the sign board, the designing and the graphics.
You do not want to spend on designing and printing of the sign board, only to realize that there are several mistakes. Such a sign board creates a negative impact on your sales and business image. Therefore, in order to have an error-free sign board, let’s take a look at some of the sign board mistakes that are commonly made.
1. Contrast
The contrast between the content and the background color should match. The mismatch between the background and text color mistake affects the clarity and readability of the advertisement. Therefore, a lighter shade of the background color along with bright color texts and image is recommended. You can also choose a text finish that will stand out from the color of the background.
2. Font Style
A common sign board mistakes is to have a complicated font style. You may choose a complex font style to grab the reader’s attention, however, the reader should not find it difficult to read the advertisement. Therefore, avoid fancy font style that’s affects the readability. Moreover, the size of the text should be large enough to be clearly visible when seen from afar.
3. Spacing
Lack of spacing between the letter and words on the sign board is another mistake you may make. This is because there is a limited space available on the sign board to have all the details. Therefore, you must provide details that are only necessary for the advertisement. The content on the sign board should not be cluttered. It affects readability and makes the sign board look shabby. The reader will perceive your business to be unprofessional and amateur. Make sure that there is equal spacing between the letters as well. For this purpose, take proper measurement of the texts before you develop it on the sign board. Also, if you have an image or the company logo, then keep enough gaps between them as well.
4. Poor Installation
This is the worst sign board mistake you can make. Once you have crafted and developed a well designed sign board, it should be installed properly. A passerby wouldn’t be interested in reading a sign board that is not in proper shape. A wrongly installed sign board is more likely to come out or fall from the place where it is installed.
5. Location
The place where your sign board will be located should be clearly visible to the reader. For this purpose, look at the surrounding environment. Consider the following points:
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The height of the sign board
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Is the sign board getting covered by trees?
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Is your sign board covered by parked cars?
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Are there too many signs boards in the area?
Accordingly, choose an apt location where your customers can see the sign board clearly. Ensure you have the permit to set up the sign board in your desired location.
Take a note of these above-mentioned mistakes and avoid them. Moreover, make sure that the quality of the content for your sign board is good enough to last for a considerable amount of time. Take the help of a professional sign board expert who will develop error-free sign boards for you.
