When it comes to outdoor advertising, there are a variety of options to choose from such as billboards or digital billboards, street frames, signage, etc. Although the effect of outdoor ads can be massive, it can be challenging as well. As an advertiser, you have only a few seconds in your hand to convey the short and meaningful message to the passersby. If your advertisement is not innovative and unique, your audience will lose interest in it and move on. But, if your outdoor ads are creative enough to get past this obstacle, then it will surely have a considerable effect. Use these tips for an effective billboard design and other forms of outdoor advertising.
1. Keep it Simple
Your outdoor ads should be a quick read. Since the passersby notice your outdoor ads while driving or walking along the road, see to it that your message is short so that they get the message quickly. They should be able to read and understand the message in the first instance itself. Hence, the simpler your ad copy, the more impactful it will be. Furthermore, a simple and easy to understand ads will surely have a positive effect on your viewers.
2. Use Appropriate Fonts and Colors
Bright and saturated colors work better for outdoor ad designs than dull and neutral colors. Using high contrast colors will increase the overall readability of your design especially when viewed from afar. At the same time, see to it that you do not use colors like neon. Choose your colors and ensure they complement the ad copy and its design.
Your message must be easily legible at the ideal viewing point. Do not use fonts with thin strokes or elaborate scripts as they are difficult to read. Use of upper and lowercase characters is preferably easier to read rather than using all caps. Also, ensure that the font style and color can be easily viewed both during the day and in the night.
3. Place it Right
No matter how clever, simple or creative your outdoor ad is, if it’s not placed in the right location, then it’s of no use. Therefore, place your banner or billboard at a place where you have a maximum number of people. They can be placed on top of tall buildings, near highways, etc. This will maximize the exposure of your outdoor ads and the audience will notice the message displayed on these outdoor media.
4. Use Images
See to it that you use compelling imagery or graphics so that your ads appear attractive and appealing. To make your ads look more creative and effective, make use of unique images to grab the attention of the passerby. If your ad’s graphic is text-based, play with the font size, style, and color to leave a positive and long-lasting impact on your viewers. At times, images are the best way to communicate long information in a short manner. As a result, you do not have to add too many words. Also, people would be disinterested to read long messages on outdoor media and hence, it makes sense to use the images instead.
5. Keep the Logo Size Large
Keep the size of your logo bigger and bold. This is because when the clients advertise their product, they surely want their viewers to remember their brand and not just the advertisement. Therefore, see to it that your logo can be seen easily and people remember your brand as well.
Follow these tips on effective billboard designs and for other outdoor advertising channels as well. If you have any difficulty in designing your outdoor advertising or need more tips for your outdoor campaign, then contact an expert advertising firm.
