When you carry out an advertising campaign strategy effectively, it brings in good returns for you. The sales increase, profits rise, and your brand name is enhanced in the market. For a small firm, the use of traditional advertisements such as television, radio, magazines and newspapers may not be a feasible option. However, traditional advertisement, which includes flyers, banners, billboards, and standees, can be used to communicate the desired message. But before you begin your advertising campaign strategy on these channels, there are some elements of a traditional advertising campaign that you should be aware of.
1. Targeting the Audience
The first critical element is to target the right audience for your product. When you understand who your target audience is, you can accordingly prepare the advertising campaign strategy. Suppose your target audience comprises of a majority of the professional working population? You can have your billboard advertisement near commercial centers or along the roads and highways that connect the commercial centers.
2. Eye-Catching Content
The next step is to have some eye-catching texts or visuals on your traditional advertisement. Eye-catching content is necessary to stand out among the rest of the outdoor mediums of advertisement in the vicinity. Striking advertisement content is possible when you use high-quality designs and graphics, attractive colors and images in the content. Today, billboards are designed in such a manner that you can have some amazing effects in broad daylight as well as in the night. You should get in touch with a professional outdoor advertising expert to help you in creating such billboards.
3. Short and Clear Messages
The message should be in brief and should communicate in short what the advertisement message is about. The attention span of the reader is less than 10 seconds. So you may need to communicate the message in such a manner that the reader understands within 5-7 seconds. For this purpose, the use of images is the best option. For example, if you have a soft drink company, you should have the picture of your soft drink so that the reader recognizes the bottle when he comes in contact with the soft drink at a particular store. The reader may not recollect the name but a familiar picture of the bottle in front of him is more useful for him. At the same time, make sure that there is enough spacing between the text and image. The content shouldn’t look cluttered.
4. Call to Action
Another important element of traditional advertisement is to persuade the consumer to perform an action. Once the advertisement is seen, your consumer should be directed to purchase the product or you can ask him to contact you for more details. The failure of most outdoor advertisement occurs when marketers do not have this particular element. For example, in a standee advertisement placed outside your restaurant, you can have a message that says get a discount for your meal that is ordered before a specific time.
5. Provide Contact Information
Make sure you provide the information to the consumer. Details such as your contact number, the email id or website should be provided. Furthermore, ensure that the contact information is easily visible to the reader.
Following these points will help you to come up with some effective traditional advertisement for your business. If you need any help to develop an outdoor advertising campaign, then get in touch with an outdoor advertisement expert.
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