Your retail business is considered to be running well when you have a good amount of footfalls on a regular basis. Footfalls refer to the number of people visiting your store on a daily basis. People visit your store when they feel interested in your business or store. This interest needs to be built. So how can you increase the number of footfalls you receive? The answer is simple, by making your storefront appealing to the passersby. To help you out, here are some ideas listed by Edmonton signage specialists to draw attention to your store.
Use Attractive Storefront Signage
The very first and most important step to draw more attention to your store is to have a good storefront signage. For people to know about your store, you need to have the store’s name highlighted. Make use of colors which not only attract attention but also symbolize your brand. Design the sign in such a way that it not only depicts your name but also explains what your business is about.
Utilize Your Door And Window
The good thing about signage is that they can be used for multiple purposes. With their flexibility in design, you can easily use them to create other signs apart from your store name. A good method would be to use your glass door and window to install graphics which talk about your products. Like in the example given below. This intrigues the passerby to wait and read what you have to offer.
Increase The Curb Appeal
If you are a store placed on the main road with an adjoining footpath, then you must use this to your benefit. While having a storefront sign and graphically enhanced windows will help you, why not add something more. If you are a restaurant or clothing shop, you could add A-frame signs or banner standees to grab the attention of the people passing by. Make them interesting with information about upcoming promotions or discounts.
Welcome The Potential Customers
By incorporating the above-mentioned ideas, you will definitely receive some amount of traffic in your store. Your task now is to still keep the traffic interested to explore your store. How do you do that? By welcoming your potential customers with interesting floor graphics. Have appealing welcome signs of more offers mentioned on the floor to grab the attention of the buyers even as they walk in.
When your business requires face-to-face customer interaction and requires a store setup, graphics and signage are the best options to keep your customers interested. So if you plan to enhance not just your storefront but also the interiors of your store with graphics, get in touch with the Edmonton signage designers.