The whole point of having a wall decal (a type of mobile signs) is to make a statement for your business. Wall decals are the next masterstroke to advertise and promote your business. When placed strategically, these wall decals create a fresh spark in the eyes of your potential customers. Though these mobile signs give you the freedom to customize from scratch, there are certain do’s and don’ts to consider while using it for your promotional strategies to be successful.
- Use It in Formal Areas and at the Right Spot
You need to choose the areas to apply the wall decal carefully for maximum visibility. Choose the location where you can grab the maximum amount of attention of your potential customer.
- Use the Correct Material
Wall decals can be made of materials such as PVC-vinyl, polyester, fabric, etc. Choose a material that can hold your decal design and withstand the weather in the long run.
- Know the Purpose of Your Wall Decal
Do you want the customer to contact you? Do you want to address an issue? Or make an impact? Or notify something about your business such as a job vacancy? Decide the purpose of the wall decal and design it accordingly.
- Make It Visible
Wisely choose the font size and content for the reader to read. Don’t fill those small mobile signs with a lot of text that people won’t be able to read from a distance. Put minimal and necessary content on your wall decal and pick the right size of font accordingly.
- Mention the Details of the Store
If you want the customer to contact you, you need to mention your store details such as the name, contact number, address, and other points of contact.
- Make It Easier to Remove
If you want to reuse your wall decal, opt for a peel-and-stick type instead of glue. This will help you to peel the decal and stick it at another place easily.
- Consider the Background of the Wall
If your decal camouflages with the wall, your wall decal won’t be visible. Consider the wall background before sticking the decals. Pick a color for your decal that will be clearly visible on the background. For instance, your decal should be of a light shade if the background is black or dark brown.
- Don’t Overdo the Artwork
Though you have the freedom to design your decal the way you want, don’t overdo it. The customer may lose interest if the decal is loudly designed or not easily readable. You also need to keep the essence of your business in mind while designing so that your decal doesn’t look unprofessional.
- Don’t Stick It with Glue
Avoid using glue to stick the decal since it increases the time and effort to apply it. Also, applying glue may make your work shabby and unmanageable.
- Don’t Use Complex Language
Use simple language that the customer can easily understand at one go when they read the decal content.
- Don’t Use Rough Surfaces
Wall decals can be applied on smooth surfaces like wood and glass. Consider the surface you wish to put your decal on. These decals do not hold on rough surfaces. If you are planning to put an advertisement on a rough surface, wall decals may not be the ideal choice.
- Don’t Stick It in a Cluttered Area
If there are wall decals already filled on the wall, it is difficult to spot your decal. Consider a wall free of decals or some wall with minimum decals.
Wall decals can be a great promotional strategy if used rightly and if you avoid all the don’ts mentioned above. Contact Alberta Sign Rentals to find out about the kind of mobile signs we provide.