Imagine spending the afternoon thinking about which font to use for your business signage. In the beginning, it may seem like an easy task to take on. After all, compared to logistics and other concerns you might have for business, the font for your signage is the least of your worries. However, the process of choosing the right one might be more challenging than you have imagined it to be. When it comes to selecting the font for your signage, you have to know which one speaks well of your business.
Design for business signages has gone a long way. Before digital art made everything more accessible, the planning and the preparation of the signages themselves used to take a lot of time, effort and money. In this day and age when revisions on the text and the font have become easier, choosing the right font is just of the challenges you have to hurdle. But how do you choose which one? Here are some tips to help you decide:
Consider The Fonts Available for You to Use
It is essential that your business signage stands out. You have to choose the font that does not look like any of the other signages that may be surrounding your business. Creativity and uniqueness should always be a priority when it comes to business fonts. The more unique your signage is, the more it will catch the attention of your target clientele. If you use a font that looks like what all the others are using, you lose more than 50% chance of ever getting attention or gaining a following from prospective clients.
Decide On How Big You Want It To Be?
Not all fonts are the same. Some come in small sizes while there are those that are bold and big. When it comes to business signages, it is crucial for the font to be as readable as possible, especially from a distance. If the signage is to be put up on top of the store, then it should come in a big font. However, if you are using the signage for those passers-by to take notice of your shop, then it shouldn’t be as overwhelming. How big does it have to be? You’ll be able to limit your options to a few.
Choose The Colors You Want It To Come In
The font type also depends on the color that you wish it would go in. Bold colors would look good in fonts that have sharp, bold edges. Typography provides a first impression. Potential clients may judge you and your products or services depending on the type of font you use for your signage. Do the elements that you put in the signage fit or do they clash? These considerations are part of the whole design process. It must be well thought of and not be done in a rush.
Whether it is signage for rent or a custom-made one for your business, it does not matter. Fonts must be chosen with the business agenda in mind.