You create a brand for people to recognize, appreciate and trust. Branding is one of the most important components of any business. But what next? How can you create word of mouth fame for your retail store? You need to plant your brand firmly in the minds of the people. But is branding enough to do that? The answer is no. You have to go a level further, i.e., showcasing your brand through signage. If you trust your brand, tell everyone about it! Showcase it! Select a company that can provide you with a sign which enables you to showcase your brand. Choose your vendor carefully after judging their works.
One of the ways to showcase your brand is by using attractive signs. The primary purpose of the signage is to drive the potential customers to your store and get them to buy at your store. So, here is how signage can boost your sales.
Creates an Image
‘First impression is the last impression.’ Your signage is the first thing people notice if you have a retail store. Your signage conveys your image and message to your customers about your business, your brand, and your products. Your sign has only seven seconds to make an impression. According to the FedEx office survey, 78 % of consumers enter a never visited store based on their signs. That is how your sign can impact the minds of the people.
Draws Attention to Your Products
Roughly 60% of businesses report that changing the design or enhancing the visibility of their signage have a positive impact on their sales. Many retailers focus on drawing the attention of the customers to their products. However, few retailers use signs to drive customers to their stores. Every product has its own features and benefits. Instead of focusing only on the cosmetic looks of your signage try to design a sign that represents your business.
Conveys Your Message
An effective marketing message doesn’t just make customers think of specific product benefits; they make customers visualize themselves owning and using those products. The usage of ‘you’ or ‘your’ in your retail store signage encourages the visualization process. Small differences in word selection can have a massive impact to create a persuasive message and help you drive more retail sales. For instance, signs that announce a grand opening, a change in management or offering a new product line can attract potential consumers.
Promotes Affordable Add-on Products
Add-on products such as small, inexpensive products can complement larger products and more expensive products. This strategy is a great tool for increasing sales volume. Using retail signage to tempt your customers to buy expensive products to get the add-on products in their shopping carts.
You can always rent signs from a sign rental company for temporary usage. Signage can boost your sales in many ways. Alberta Sign Rentals provide you with numerous choices for signage types. Please feel free to choose as per your requirement and budget. Alberta sign rentals offer portable sign rentals at an affordable price. We are proudly serving in Edmonton, Leduc, St. Albert, and Stony Plain.
