Brand promotion, increased footfalls, and sales are a few goals of an advertising campaign. In spite of the rising popularity of digital media, businesses have not forgotten the value of outdoor advertising. Outdoor advertising mediums like billboards, sidewalk signs, banners, etc are a great way to reach a wide audience. Most outdoor advertisements are viewed by people on…
DetailsAs the name suggests, a custom yard sign is a small rectangular advertisement sign, usually placed on lawns and yards or on a business property, to convey the message to a mass audience. Mainly used for local advertising, these signs are quite popular during election campaigns. You must have spotted many custom yard signs on…
DetailsIn spite of the digital marketing dominance, there are several outdoor advertising mediums that are tough to beat. Banner advertising is one of those mediums, which is quite effective to communicate your message quickly to a large audience. While the medium and design are two important considerations for a marketing plan, it is equally important…
DetailsNot every pub owner can boast of a budget that allows reaping the benefits of traditional marketing. While this is true, you also cannot expect your staff to stand out and promote always. However, identifying traditional marketing channels that can be fully optimized within a small budget that can help you advertise your pub effectively. You…
DetailsThe digital revolution has somewhat marginalized outdoor advertising including billboard marketing. While you can still see several billboards, it has become difficult to grab attention of the average consumer. However, this does not mean that billboard marketing must be ignored. While you may remember a handful of billboards, they still remain a powerful medium for…
DetailsMost companies utilize several forms of media for advertising, including online, television, newspapers, billboards, banners, and other outdoor marketing. The goal of advertising through multiple mediums is to make a brand impression on consumers in multiple ways. Hence, measurement of the effect of advertising is vital to make the best use of your investment. But…
DetailsAn A-frame sidewalk sign is a perfect tool if you are looking for an effective advertising solution. Also known as a sandwich board, an A-frame sign is commonly spotted on sidewalks, displaying day specials or promotional offers. These signs look like the letter ‘A’, which provides the user multiple panels for their message. They are…
DetailsWith the advent of the internet, there has been a huge shift to digital platforms for advertising. One might assume that traditional marketing has become outdated. But, in spite of the rise in digital marketing, traditional advertising is still going strong. Traditional marketing comprises of a set of several time-tested techniques, which have been in…
DetailsBe it any era or locality, spas will always be in style. Most people look forward to spending a quality day in the spa or a rejuvenation center. This is why a spa voucher is considered one of the most popular Christmas-New Year gift. Therefore, the industry is constantly advancing and so is the number…
DetailsAdvertising strategies aim at generating customer interest and converting them into sales. Successful retailers know the value of creative window graphics to get new customers. Being the first thing your customer sees, window graphics for your business must be compelling to draw customer attention. As they create the initial impression, they either draw in or…
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