Having a standee advertisement can be beneficial for small businesses. Apart from being cost-effective and long-lasting, it can be designed in a creative manner to gain more attention of the people passing by. Even though standee advertisement is a traditional form of advertisement, even today it still serves the purpose of increasing sales for small businesses effectively. However, when you undertake a standee advertising campaign, it is important to place the standee in the correct manner to get the maximum results. A bad standee placement will ruin all your efforts of advertising campaign. Here’s a list of bad standee advertising placement.
Example of a good placement with high visibility:
Placement Below a Tree
Most of the time, advertisers place their standee below the tree. They believe that the people will read their message if the standee is kept under the shadow so that it is convenient for them. The primary thing of the standee is to attract the attention of the passerby. Although, it makes sense to keep the standee under the shade but in doing so it may not cause the passerby to go through the advertisement. Moreover, if the tree is big enough, then it becomes almost invisible for the standee to appear from the other side of the road. So be careful and put in location that gets it maximum exposure to the people walking along.
Covered by Parking Cars
If you are a hotel or restaurant-owner using standee, then you should pay special attention to this point. Do not place your standee where your customers are going to park their car. This obstructs the standee advertisement and makes it useless. Therefore, choose a location where you do not find your standees being obstructed by parked cars.
Placing Outside the Entrance
The closer the standee is placed to your business, the better the business benefit, right?Although this statement is true, you do not want to keep it just outside your entrance. By doing so, your standee becomes a barrier and prevents customers from accessing your business. No matter how good the standee is, potential customers will walk away if they can’t enter. Moreover, standees at entrances can hurt the customer or you as well. Hence, before keeping the standee outside your door, take care that it is not obstructing the entrance.
Obstructing the Footpath
Be careful that you do not place the standee that obstructs the footpath. If your standee is small in size, the passerby may just kick away your standee. If it’s big, then you may have to face some legal problems for obstructing the footpath. In addition, it gives a negative impression to the people walking along and thus affects your company image.
The next time you get ready with your standee advertisement, make sure you follow the above-mentioned points before placing your standees. Apart from placing the standee correctly, it should be made of good-quality that is able to withstand extreme conditions. So if you want creative and long-lasting standee advertisement, then get in touch with a professional standee designer.