Image Source: Elliot Brown, Flickr Billboards make an effective traditional advertising tool even today where digital media is on the rise. You can see innumerable billboards while driving past a highway, yet only a few of them are able to capture your attention. A well-designed billboard with the right typography grabs eyeballs. Typography plays a critical…
Image Source: commons.wikimedia.org The advent of a digital era may have minimized the influence of traditional marketing, but it has not completely diminished. In spite of the wide usage of online media, there are people who prefer reading newspapers, magazines, or get fascinated by ads on television. Traditional advertising uses mediums such as newspapers, magazines,…
Image Source: pexels.com In spite of the advent of the digital era, billboards remain an effective medium of traditional advertising. It is one of the oldest forms of outdoor advertising that is inexpensive and provides certainty of being spotted. While driving on a highway, you may come across innumerable ad billboards but there are few…
Having a standee advertisement can be beneficial for small businesses. Apart from being cost-effective and long-lasting, it can be designed in a creative manner to gain more attention of the people passing by. Even though standee advertisement is a traditional form of advertisement, even today it still serves the purpose of increasing sales for small…
Even though online advertising is all the rage, billboard advertisements have not died out. If you walk across a busy street or a highway, you will see lots of billboards hanging all around. The challenge here for marketers is to make the target audience to notice their billboard message and act accordingly. Gaining the attention…
With the increase in the use of the internet, marketers are increasing the use of digital marketing. However, this does not mean that this is an end to the traditional form of marketing. The traditional marketing can still be used in ways to reach your audience effectively. In order to reach customers across a large…
When you carry out an advertising campaign strategy effectively, it brings in good returns for you. The sales increase, profits rise, and your brand name is enhanced in the market. For a small firm, the use of traditional advertisements such as television, radio, magazines and newspapers may not be a feasible option. However, traditional advertisement,…